Black Friday 2024 is now just four days away, but you don’t have to wait until the main event to benefit from the savings. Deals have dropped on everything from tech, TVs, laptops and gaming gear to mattresses, beauty and air fryers.
Whether you’re after Apple Airpods, Ninja air fryers, Shark cordless vacuums, Simba mattresses, Lego sets or Charlotte Tilbury beauty, all the biggest brands and retailers have started their sales – think Boots, Argos, John Lewis, AO, Amazon and Pandora.
Throughout the sale, my fellow IndyBest shopping experts and I will be busy hunting down the crème de la crème of deals, spanning tech, beauty, fashion and more. Whether you’re in the market for a new moisturiser or cordless vacuum, you can shop the best Black Friday offers below.
Read more: Best Black Friday 2024 deals – follow live
Why trust IndyBest’s Black Friday deal coverage
Our shopping experts track the price of popular products all year round and have covered Black Friday and other major sales events for years, so we know how to spot a good deal from a bad one. On top of knowing our way around a sale, we are experts in our field. We’ve spent countless hours testing and reviewing everything from phones and laptops to beauty products, mattresses, air fryers and toys. Within our Black Friday guides, we only recommend deals on products we’ve tried and tested and from brands we trust. That means we bring you genuine savings on products we think you’ll love as much as we do.
Best Black Friday 2024 deals to shop now
- Apple AirPods Pro 2: Was £229, now £179, Amazon.co.uk
- Simba hybrid luxe mattress, king: Was £1,799, now £1,295.28, Simbasleep.com
- Playstation 5: Was £479.99, now £399.99, Amazon.co.uk
- The Oodie, black: Was £65, now £32.50, Theoodie.co.uk
- Dyson airwrap complete volumise: Was £479.99, now £399.99, Boots.com
- Maybelline New York lash sensational sky high mascara: Was £12.99, now £6.49, Amazon.co.uk
- MySweetSmile teeth whitening powder: Was £24.99, now £18.17, Amazon.co.uk
- Meta Quest 3, 512GB: Was £619.99, now £468.48, Amazon.co.uk
- Oral-B Pro 3 electric toothbrush: Was £100, now £35, Amazon.co.uk
- Anker power bank: Was £39.99, now £26.99, Amazon.co.uk
- Marc Jacobs daisy eau de toilette: Was £99, now £58, Boots.com
- Tonies toniebox: Was £79.63, now £63.96, Tonies.com
- Dusk Hampshire chaise sofa: Was £1,399, now £847, Dusk.com
Best beauty Black Friday deals
MySweetSmile teeth whitening powder: Was £24.99, now £18.74, Amazon.co.uk
Taking the top spot in our review of the best teeth whitening kits, it was found to be “pleasant to use, with no issues of sensitivity – thanks to the inclusion of strontium chloride”. What’s more, the results were “naturally upgraded white smile after just a couple of weeks’ use”.
Dyson airwrap complete volumise: Was £479.99, now £399.99, Boots.com
A cult buy, Dyson’s airwrap complete model is reduced by a whopping £80 at Boots. The tool comes with six attachments for optimum when styling, whether you’re creating super sleek looks or a bouncy blowout. “Despite looking complex, using it was super simple and straightforward,” beauty editor Lucy said in her review. “It dried and smoothed hair quickly and easily, with minimal effort needed. And the round brush was also a welcome addition here too, as our tester loved using it to dry her hair for a blowdry-esque finish – this is something that she would usually have to use a hairdryer and straighteners to achieve,” she added. I’ve also rounded up more of the best Black Friday airwrap deals, including a like-new model reduced to just £250.
Maybelline New York lash sensational sky high mascara: Was £12.99, now £6.49, Amazon.co.uk
Maybelline’s New York sensational sky high mascara boasts a uniquely designed brush that’s long, thin and densely packed with tiny little plastic bristles. This makes it ideal for getting to hard-to-reach areas and easy to manoeuvre from all angles with minimal mess. In Sarah’s in-depth review of the mascara, she raved about the tiny bristles that line the wand, which she found “helped comb through each and every lash – yes, even those pesky ones right in the corner”. You can pick it up for nearly half price right now.
Shark flexstyle: Was £269.99, now £199.99, Sharkclean.co.uk
This nifty hair tool took the top spot in our guide to the best Dyson airwrap alternatives, with our reviewer describing it as a “game changer” for their hair routine. “The lightweight, versatile and multifunctional tool made drying and styling a breeze – so much so, we think it is on par with the airwrap, even though it’s £200 cheaper,” our tester said. Now, the Shark flexstyle is even cheaper, thanks to this early Black Friday deal.
Dyson supersonic hair dryer: Was £329.99, now £249.99, Boots.com
Dyson’s supersonic hair dryer was hailed as “incredibly lightweight and cute” in our review, where its compact size “cemented it as a go-to for gold-standard styling”. Praised for being easy to use, our tester also found that it delivers “a real punch of power for fast drying times”. With this direct from Dyson, you can save £80 on the luxury hair tool.
CeraVe facial moisturising lotion: Was £16.99, now £9.02, Amazon.co.uk
Our tester dubbed this CeraVe lotion as one of the best SPF moisturisers, praising how “it instantly absorbs into the skin, for long-lasting moisture that’s neither sticky nor shiny”. The cream includes hyaluronic acid and glycerin, for all-day hydration, with our reviewer adding: “It’s easy to apply and small enough to be popped in a bag.” Now less than £10, investing in this two-in-one formula is a no-brainer.
Oral-B pro 3 electric toothbrush: Was £100, now £35, Amazon.co.uk
We rated the Oral-B Pro 3 the best electric toothbrush in our round-up, thanks to its low price and effective cleaning power. The brush is noisier than the premium iO range but cleans just as well, according to our tester. “This budget-friendly electric toothbrush might lack the bells and whistles of its pricier iO siblings, but the oscillating head still delivers a reliably thorough clean.”
Charlotte Tilbury Charlotte’s award-winning complexion trio: Was £85, now £59, CharlotteTilbury.com
Featuring three of Charlotte Tilbury’s most cult products, there’s 30 per cent off this bundle right now. As well as a travel-sized magic cream and setting spray, you’re treated to a full-size beautiful skin foundation. In our review of the foundation, our tester found it “buffs into the skin beautifully, leaving a subtle radiance to the skin that catches the light naturally”. Meanwhile, the airbrush flawless setting spray is another IndyBest favourite, with our tester saying: “Whether we were in the rain or doing a workout, the setting mist kept everything in place, from morning to night.” When it came to reviewing the magic cream, our tester found their skin “looked plumper, dewier, firmer and, above all, far healthier”. Glowing reviews all round.
Marc Jacobs daisy eau de toilette: Was £99, now £58, Boots.com
A favourite floral perfume from masters in fragrance Marc Jacobs now has 25 per cent off at Boots. “Offering a sweet floral scent, it combines white violet and jasmine for a flowery fragrance, berries for sweetness and sandalwood to make it seem deeper and warmer,” noted our writer. Impressed with the versatility of the scent they said that “it has a little bit of everything while still staying nice and light”.
Best tech Black Friday deals
Apple AirPods Pro 2: Was £229, now £179, Amazon.co.uk
The AirPods Pro 2 earbuds offer a “significant improvement over the already-splendid first-generation model,” praised tech critic David Phelan in his review. They’re also significantly better than the recently launched AirPods 4 with noise cancelling (was £179, now £169, Amazon.co.uk). Noise-cancelling is twice as good; you get six hours on a single charge, rather than five; there are touch controls on the buds themselves, so you can adjust the volume without having to take your phone out of your pocket, and there’s a MagSafe case with a lanyard loop for easy charging and storage. Now reduced to lowest-ever price for Black Friday.
Anker power bank: Was £39.99, now £26.99, Amazon.co.uk
There’s nothing more annoying than leaving your house when your phone is about to die. Enter a power bank. Tech writer Alex has tried and tested a whole host of models for his review, and it’s this one that took the top spot. It “will charge your smartphone fast”, he noted and it has a “slimline, lightweight model with a hefty 20,000mAh capacity, meaning we could juice up our iPhone several times while on holiday”.
Oura gen3 horizon smart ring: Was £349, now £251, Amazon.co.uk
“If you’re looking for a sleep tracker, activity tracker or just want to know as much as you can about your body, then the gen 3 Oura ring will tick a lot of your boxes, in one tiny package,” Kat said in her review of the fitness device. With six different coloured rings available (from silver to gold), it’s a more stylish choice than a Fitbit or Garmin. When Kat tested the device out, she was impressed with its battery life and sleep insights, as well as fertility and period tracking. Right now, you can save nearly 30 per cent thanks to Amazon and John Lewis (Johnlewis.com), which have both reduced the ring down to its lowest-ever price.
iPhone 16 Pro with 500GB: £39.99 per month, £149 up front, Carphonewarehouse.com
Black Friday is arguably the best time of the year to upgrade your phone, particularly when there are deals like this one from iD Mobile at Carphone Warehouse. The 500GB plan (upgraded from 100GB for Black Friday) on the Apple iPhone 16 has you paying £149 up front and then £39.99 per month. That’s a total of £1,108 over the course of the 24-month plan (mid-contract price bumps not included). With the phone costing £999, the deal means you’re paying just £4.57 per month for a 500GB plan. In The Independent’s tech editor’s review of the latest iPhone, Andrew said the “iPhone 16 Pro is a powerhouse of innovative technologies that is due to become even more powerful in the months to come.”
Samsung QN95D 55in 4K smart TV: Was £1,699, now £1,499 plus a free soundbar, Samsung.com
Samsung is giving away a free soundbar worth up to £400 when you buy select TVs from now until Black Friday. The 55in QN95D uses Samsung’s “neo QLED” pixel technology, which offers improved contrast, inky dark blacks and vibrant image quality versus LED panels – the similar QN90D appears in our round-up of the best 4K televisions of 2024.
MacBook Air (13.6in, M2, 2022): Was £899, now £949, Amazon.co.uk
Looking for a laptop upgrade? Black Friday is your best chance to save on premium Apple models. Case in point: this £100 saving on the previous generation MacBook air, which launched in 2022 with the then-latest M2 processor. Still an impressively fast machine, the thin, lightweight, 13in laptop is now the cheapest device in the MacBook air range. In tech critic David Phelan’s review of the laptop, he said: “The new MacBook air shines because of its superb light weight and bright display, its great keyboard and fast performance, and its sheer drop-dead glorious design.”
Virgin Media broadband: Free for three months, Virginmedia.com
Looking for a new broadband provider? Virgin Media is offering a stellar deal for Black Friday, which will see you get three months of free broadband. Choose from broadband on its own to deals bundled with a TV and a SIM. Even offers on Sky Sports and Sky Cinema are up for grabs in this year’s sale. Plus, you can get three months of Disney+ thrown in for free. Simply enter your postcode to see if you’re eligible.
Sony WH-1000XM5 wireless headphones: Was £379, now £247, Amazon.co.uk
Sony sits at the top of our round-up of the best wireless headphones with the WH-1000XM5. With impressive noise cancellation and impeccable sound quality, they’re the headphones to beat. “Whether it’s orchestral music, rap, podcasts or your favourite pop tracks, the WH-1000XM5 handle it all with poise and gumption,” our writer said in their review.
Apple AirPods 4: Was £179, now £169, Amazon.co.uk
Apple’s brand new Airpods only launched last month, but Amazon has slashed its price on the earbuds in the run-up to Black Friday. In tech critic David Phelan’s review of the AirPods 4, he described them as “amazingly small and light.” He added that the audio quality, noise cancelling and microphone are all strong, while the fit is snug and comfortable. “The new AirPods 4 with active noise cancellation are excellent and the price is great: just £10 more than AirPods third-generation, which didn’t have noise-cancelling on board,” he said.
Best toy Black Friday deals
Tonies toniebox, red: Was £79.63, now £63.96, Tonies.com
Discounts on children’s brand Toniebox are rare, so don’t miss the brand’s massive Black Friday event with 20 per cent off its boxes. The Toniebox has featured in several of our gift guides for children, including the best gifts for 2-year-olds and 4-year-olds. A great option for kids of all ages, it’s essentially an audio player that helps bring music and stories to life. “This versatile audio player has been designed firmly with kids in mind; it’s soft and padded (with no pointy corners), durable and completely intuitive to use,” Sarah said in her review. “Our four-year-old testers were able to skip through songs or chapters and operate the volume controls immediately.”
Lego Harry Potter Hagrid’s hut, 76428: Was £65, now £48.50, Argos.co.uk
You don’t have to be a wizard to uncover some great Lego Black Friday deals. Argos has sliced 25 per cent off the price of this Harry Potter Lego set, which comes with seven characters, including Harry, Hermione, Ron and Hagrid. The 896-piece set is suitable for Potterheads and Lego fans aged eight and above, and it will make a great addition under the Christmas tree.
Lego wildflower bouquet set: Was £54.99, now £42.99, Johnlewis.com
Let your creativity blossom, with Lego’s colourful wildflower arrangement. Designed to stand tall in your home, the 939-piece build features 16 stems with a mix of flower and leaf varieties – such as lavender, Welsh poppies, gerbera daisies and lupins – that can be freely arranged and placed in a vase. It would make an ideal gift for any flower fan, regardless of their green finger potential. Plus, as the blooms are made using sustainably sourced sugarcane, they have less of an environmental impact, compared with other standard Lego sets.
Best mattress Black Friday deals
Simba hybrid luxe mattress, king: Was £1,799, now £1,295.28, Simbasleep.com
Simba’s hybrid luxe took the top spot in our review of the best mattresses of 2024 and, right now, you can get a dreamy £500 saving on the king size. “This substantial mattress has a whopping 11 layers and is therefore very robust,” IndyBest’s assistant eCommerce editor, Sarah, said when she put this mattress to the test. Sarah added: “It offers the ideal balance between a firm and medium sleeping base. Better still, it’s breathable and feels fresh. The layers work well together, and we’ve seen improved sleep, thanks to the coolness it offers during warmer months and increased cosiness seen in the autumn and winter.” What more could you ask for?
Best clothing and jewellery Black Friday deals
The Oodie, black: Was £65, now £32.50, Theoodie.co.uk
The brand’s hoodies were rated highly in our review of the best blanket hoodies, where we found the oversized hoodie to be “very oversized, cocooning our 6ft tester down to the knees”. Complete with a hood, sleeves and practical front pouch, the hoodie is finished in a plush soft-to-touch flannel fleece with sherpa fleece lining the inside. “Large enough to curl beneath it on the sofa but still sufficiently fitted and lightweight to move around the house while working from home, the Oodie will be a saviour when temperatures plummet,” said our tester. Right now, you can save 50 per cent.
Pandora glow-in-the-dark firefly dangle charm: Was £60, now £48, Pandora.net
Pandora’s Black Friday 2024 sale has kicked off with up to 30 per cent off selected jewellery pieces, including viral styles such as its glow-in-the-dark firefly dangle charm. Reduced by 20 per cent, the charm is hand-finished in sterling silver. The firefly design features rounded glow-in-the-dark glass (it shows as white in the daylight and milky green at night), which recharges when exposed to sunlight or UV light. Meanwhile, a second silver disc reads “You light up my life”.
Lululemon align high-rise pant, sakura pink: Was £88, now £64, Lululemon.co.uk
Lululemon’s align leggings range is the fitness world’s worst kept secret. Comfortable, supportive and available in plenty of playful colourways, the leggings are the ultimate studio-to-socialising choice. This pair earned a spot in our round-up of the best yoga leggings, in which our tester said: “These leggings wick sweat perfectly, so you don’t need to shower straight after class – keep these on while you grab a coffee or do brunch.” Right now, you can save more than £20 on the sakura pink style.
Best appliance Black Friday deals
Dunelm two tier heated airer: Was £75, now £49, Dunelm.com
Offering a quicker and more cost-effective way to dry clothes indoors, compared with using a tumble dryer, heated airers come into their own during winter. They don’t come cheap, though, so, Dunelm’s £26 saving on its two tier design is not to be sniffed at. In IndyBest tester Tamara’s review of the airer, she praised how it didn’t just dry clothes “quickly and thoroughly”, saying it “banished creases”, too. She added: “Smaller items, such as underwear, dried in a couple of hours, while heavier garments such as thick cotton shorts and sweaters took another 40-60 minutes.”
Russell Hobbs fresh air dehumidifier: Was £51.99, now £39.99, Amazon.co.uk
This fresh air dehumidifier was recommended by our reviewer for small spaces and rooms up to 15 square metres, as it’s “so compact it will sit neatly on your shelves or sideboard without you even realising it’s there”. Currently discounted by 25 per cent at Amazon, it’s both quiet and easy to use, according to our reviewer, as there’s “just one simple button to switch it on and get it to work”.
Best gaming Black Friday deals
Playstation 5: Was £479.99, now £399.99, Amazon.co.uk
The PS5 has been reduced to its lowest-ever price in Amazon’s Black Friday sale – so if you’re shopping for a gamer this Christmas, now’s the time to buy. I predict this will sell out fast. When resident tech expert Steve reviewed it, he said that it “packs a serious punch, with performance and graphics rivalling a mid- to high-end gaming PC”. Run, don’t walk.
Meta Quest 3, 512GB: Was £619.99, now £468.89, Amazon.co.uk
Save a huge 24 per cent on the Meta Quest 3 VR headset in this deal that has just dropped after the release of the Meta Quest 3S. “The Meta Quest 3 is an astounding virtual-reality headset, and is arguably the best consumer VR device currently out there,” our tech writer Alex said in his review. “With full-colour passthrough, a faster processor, a more comfortable and ergonomic fit, as well as better hand tracking and, of course, those sweet, sweet pancake lenses that make everything so much more stable, this is the VR headset to beat.”
Nintendo Switch neon red/neon blue with Nintendo Switch Sports and 12-month Switch Online membership: Was £324.99, now £249, Amazon.co.uk
If you don’t need the larger or more vibrant OLED display, then this bundle deal on the OG Nintendo Switch will serve you well. It comes with Nintendo Switch Sports, a leg-strap accessory and a 12-month Switch Online membership thrown in for free. If you buy the bundle from Amazon, the retailer knocks off a further £10 on the cost of console, saving you a total of £76.
Best appliance Black Friday deals
Shark anti-hair-wrap cordless upright pet vacuum, ICZ300UKT: Was £429.99, now £299.99, Sharkclean.co.uk
In the run up to Black Friday, you can clear up with a discount on this cordless vacuum from Shark. With an hour-long run-time, this cordless vacuum cleaner comes complete with a pet tool and anti-hair-wrap technology, which is ideal if you want to prevent hairs from getting tangled up in the brush-roll while you’re hoovering. Plus, while using it as a handheld, it’s said to be lightweight, so you should be able to clean hard-to-reach spots more easily.
Ninja foodi dual zone air fryer: Was £199.99, now £129, Currys.co.uk
This stylish black and silver air fryer from Ninja is reduced by £50 in the run-up to Black Friday, thanks to Currys. As functional as it is sleek-looking, the appliance features a nifty dual drawer design that enables you to cook separate dishes simultaneously, as well as a huge 7.6l capacity, making it a great choice for larger households. The different functions mean you can air fry, crisp, roast, bake, reheat, dehydrate and prove, all with just one handy tool.
Barista express bean-to-cup coffee machine: Was £629.99, now £495, Johnlewis.com
Our tester named this the best bean-to-cup coffee machine in their review. Now, you can snap it up in John Lewis’s Black Friday sale with a discount just shy of £130. “You can tinker with the settings to your heart’s content, including the grind size of the bean and the volume of coffee, plus, of course, creating microfoam, using the steam wand”, our reviewer noted. “We found we made dreamy cups of coffee with little fuss right from the get-go”, they added. What more could you want when making your morning brew?
Nespresso vertuo pop coffee pod machine: Was £100, now £59, Amazon.co.uk
The vertuo pop is Nespresso’s most affordable coffee machine – and, naturally, it’s been tried and tested by the team at IndyBest. Spoiler alert: Lauren loved it. Now, Amazon has slashed the price of the machine by nearly 50 per cent. Receiving a glowing five-star review, she praised the “small but mighty” machine that will slot seamlessly into most people’s kitchen countertops. “Weighing in at just 3.5kg, if you have a large cupboard and won’t be using the machine every day, it’s also incredibly easy to store away until you need it,” she added.
Le Creuset enamelled cast iron round casserole dish: Was £209, now £191.25, Amazon.co.uk
French brand Le Creuset’s cast iron casserole dish has taken on family-heirloom status in many people’s homes, but cookware like this doesn’t come cheap, so this sizeable price cut is not to be sniffed at. Discounted by nearly 30 per cent in Amazon’s early Black Friday sale, the dish is suitable for one-pot meals and can be used on any cooking surface. In their review, Rachael said: “It was perfect for making s