Liverpool have teamed up with brand management and licensing agency Dream Theatre to develop their merchandise business in India and South Asia, reports, www.sportspromedia.com/.
The deal, which as well as India covers Pakistan, Afghanistan, Nepal, Bangladesh, Bhutan, Sri Lanka and the Maldives, will see Dream Theatre work with licensees to create a comprehensive line of products and services for the Premier League outfit.
The partnership will give fans in the covered territories access to a range of Liverpool products across categories including apparel, sporting goods, gifts and eyewear.
The merchandise will be made available at chain stores, standalone outlets and on ecommerce websites.
