​Improved shirt sponsorship deal for Juventus

Football
5 Jan 2021 • 12:26 AM MYT
Tribal Football
Tribal Football

Tribal Football covers news from the Premier League, LaLiga and Serie A

Juventus have extended their shirt sponsorship deal with Fiat Chrysler Automobiles (FCA) Italy for another three seasons, reports, www.sportspromedia.com/.

Starting from the 2021/22 campaign, the agreement will see the carmaker pay the Serie A giants a base fee of €45 million (US$54.8 million) a year plus bonuses for its Jeep brand to remain on the front of the team's playing shirts until the end of the 2023/24 campaign.

The partnership represents one of the most lucrative shirt sponsorship deals in European soccer and the most valuable in Italy's top flight.