Manchester United great Andrew Cole says Anthony Martial still has much room for improvement.
Cole also believes Marcus Rashford can be doing more.
Martial, 25, has scored twice in 12 Premier League appearances this season as he struggles to follow up his career-best haul of 17 goals last campaign.
"He's [Martial's] super talented, he gets in great positions but sometimes his finishing is a bit erratic," Cole told Sky Sports.
"He hits the goalkeeper, he doesn't make the right decisions at times but he has all the talent in the world.
"I do genuinely believe, like Marcus [Rashford], he's nowhere near his full potential.
"He just has to keep persevering and hopefully he'll go on a good run.
"He's another one that could get 25 goals, easily."
