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A two-year partnership with India’s premier digital sports destination - FanCode, has just been confirmed.
With this, FanCode has exclusive rights to live-stream Malaysia's cricket matches to their subscribers throughout India, amounting to over 15 million viewers.
This will be the first time exclusive rights to live-stream have been awarded.
The partnership has also opened up the doors to provide students from neighbouring universities with the opportunity to gain first-hand experience by shadowing the rpoduction team and master the art of the industry.
“This partnership augurs well for Malaysia Cricket, as now, through this premier digital multi-sports platform, we can showcase the passion and quality of our game to India and the Indian sub-continent,” said MCA President Mr. Mahinda Vallipuram.
As the cricket field in Malaysia is experiencing exponential growth, this partnership will definitely strengthen its fan engagement and participation programme across the country.
Vallipuram shares that “I believe that this partnership will open doors to greater involvement with corporate bodies and tourism agencies.” This, he said, “is largely owing to the fact that there is now a platform for us to become partners with a return of investment through targeted marketing programmes both nationally and internationally, keeping in mind that cricket is the second most watched sport in the world, with a reach of more than two billion people.”
On top of that, Prasana Krishnan, Co-Founder of FanCode, added, “India's love for cricket is well-known, and we are committed to bringing cricketing action from all over the world to fans in India. Our partnership with Malaysia is a step in this direction and we are thrilled to showcase the best of Malaysia cricket."
Malaysian Cricket Association continues to keep its eye on the prize, where growing the sport through incorporating medium to long term strategies is the focus.
