Newcastle United are prepared to sell the naming rights to St James' stadium.
The Daily Mail says Newcastle's Saudi-led owners are considering plans to sell naming rights to St James' Park - but would only do so with the consent of supporters.
A sponsorship deal involving the stadium has been discussed as one avenue of increasing revenue and, subsequently, spending power within the league's financial fair play regulations.
Previous owner Mike Ashley renamed the ground the Sports Direct Arena in 2011, a move that was soon reversed after opposition from Newcastle fans.
Their views are unlikely to have softened in the past decade given the strong connection with their home for 129 years.
However, it is said that any such commercial arrangement this time would keep the name St James' Park in some capacity as part of the rebrand.
Supporters would also be consulted and asked if they could live with stadium sponsorship, if it meant more money coming into the club. A Saudi Arabian airline has been suggested as one option for a commercial partnership.
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