Newcastle chief Staveley confident over sponsorship battle

Football
12 Nov 2021 • 5:04 AM MYT
Tribal Football
Tribal Football

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Newcastle United director Amanda Staveley says they're confident securing sponsorships with Saudi Arabian companies in the short-term.

The Premier League imposed a five-week ban on related-party sponsorship deals after Saudi's Public Investment Fund bought Newcastle last month, but at a meeting of the top-flight clubs in London on Thursday it was agreed that the moratorium would be lifted following their next meeting in a fortnight.

Staveley has also stated they're working on cutting short the Sports Direct signage deal with former owner Mike Ashley: "It is in the Premier League's hands, but we will be seeking to do sponsorship deals as fast as possible. The moratorium does not stop us from working on them, getting ready for that time now. So it is really important.

"Our concern is that the process the Premier League do is quick enough so after we close the moratorium we can get sponsorships out. Obviously that's a really important part of the process.

"The Sports Direct signs I'm looking forward to coming down. It's a slight frustration when I go into the stadium and I try and take a picture which doesn't have Sports Direct in it."


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