Brighton boss Graham Potter insists the club has great potential.
Potter – appointed in May 2019 – sees no reason to be anything other than positive for the challenges ahead.
“It's hard to say that you can think the sky is the limit. We have to be realistic, we have to be pragmatic and also be ambitious, so it's a tough one," the Brighton boss said.
“What you have got to do is to go step by step and it isn't always obvious.
“When we started our journey here in the season before we came, the team finished with 36 points and performance wise was probably a third or fourth bottom team.
“Now we have taken steps and are a little bit higher than we were, but it hasn't always been an obvious journey up.
“Along the way you get your bottom kicked and you have to get up off the floor, face all this criticism and you have to keep going. Different headlines happen, but you have to maintain progress.
“If you can do that and things become aligned and you can have an understanding of what you are trying to achieve as a football club, then it is quite amazing what you can achieve.
“So I would never say never, but at the same time I do respect the financial game that we are playing in."
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