Kota Kinabalu: Sabah Director of Malaysia External Trade Development Corporation (Matrade) Ravidran Manogaran said strategic branding and promotion can help Lahad Datu and the east coast of Sabah achieve their development and economic goals.
He said this during a courtesy call on POIC Sabah Sdn Bhd at the latter’s office here recently.
POIC Sabah is a state-owned company developing the 4,400-acre industrial park known as Lahad Datu palm oil industrial cluster, or POIC Lahad Datu.