Barcelona are looking to find a 'title rights' partner to add to the end of their Nou Camp stadium by 2024, according to AS, reports, www.sportspromedia.com/.
Unlike a standard naming rights deal where the sponsor takes on sole ownership of the inventory AS says Barcelona want any partner to come after the famous Nou Camp moniker.
The report adds the club are looking for a deal worth at least 200 million (US$222 million) over 20 years. A ten-year naming rights deal worth 250 million (US$278 million) has also been mooted.
Additionally, AS says Barcelona would prefer their shirt sponsor, currently Rakuten, and stadium sponsor not to be the same. The Japanese e-commerce company has been linked with a 300 million (US$333 million), 20-year naming rights deal of the Nou Camp in June 2018 to help cover half of the US$600 million (US$667 million) cost for redeveloping the venue.
Scranton Enterprise, a private equity and venture capital firm with shares in Catalan pharmaceuticals company Grifols, has also been linked with a naming rights deal.
