A guide to opting out of Instagram’s AI tool that uses your pictures

Technology
10 Jul 2026 • 6:36 PM MYT
The Independent
The Independent

The world’s most free-thinking newspaper

A guide to opting out of Instagram’s AI tool that uses your pictures

  • Instagram has launched a new AI tool, Muse Image, which enables users to generate and edit images using pictures from public accounts.
  • Public accounts are automatically opted into this feature by default, sparking concerns over user consent.
  • Meta said the tool includes ”strong controls and safety guardrails”, with private accounts and those belonging to under-18s automatically excluded.
  • “Cybercriminals are already combining generative AI with automated tools to scale phishing and fraud. Muse Image makes it even easier to generate convincing images based on public identities,” Malwarebytes said.
  • To turn off the feature, users can open Profile > Menu > Sharing and reuse. Then, turn off the Posts and Reels toggles where it says “allow people to reuse your content on Instagram and with AI features at Meta”. Opting out of the feature will not prevent images that have already been edited or generated from circulating on the app.

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