Nongshim, one of Korea’s most famous instant noodle brands, has just unveiled an exciting collaboration with Netflix’s hit animated film KPop Demon Hunters. For fans of both K-pop culture and late-night noodle cravings, this partnership is a match made in heaven—or perhaps, the underworld.
If you’ve watched the movie, you’ll know that the girls of KPop Demon Hunters have a soft spot for instant noodles. The sight of Rumi, Mira, and Joy slurping down bowls of Shin Ramyun has already become a beloved detail among viewers, and this collaboration feels like a natural extension of that on-screen obsession. It’s also a celebration of two cultural forces that continue to make waves worldwide: Korean food and Korean pop music.
KPop Demon Hunters" sizes="(max-width: 400px) 100vw, (max-width: 650px) 75vw, (max-width: 900px) 40vw, 1000px" loading="lazy"> The lineup for the collaboration includes some of Nongshim’s most well-loved products: the classic Shin Ramyun, the crunchy Saeukkang shrimp snack, and the relatively new Shin Ramyun Toomba All-Purpose Sauce. Each item will come with limited-edition packaging that features the film’s fan-favourite characters. Collectors and casual shoppers will find the familiar Nongshim branding now splashed with illustrations of Rumi, Mira, Joy, the Saja Boys, and the always-lovable Derpy.
Perhaps the most eye-catching design comes with Shin Ramyun Black. This special edition highlights Jinu in his demon form, alongside his eerie but charismatic six-eyed magpie, Sussie. It’s a design that taps directly into the darker, supernatural edge of the film while still keeping that playful instant noodle charm.
The collection is set to launch at the end of this month, rolling out across multiple markets including Korea, North America, Europe, Oceania, and Southeast Asia. With such wide distribution, international fans won’t have to wait long to snag their favorite character-covered packs.
For now, the only question fans are left with is whether Nongshim will extend the collab further. After all, a Saja Boys-backed soda pop feels like the next logical step. Until then, noodle slurping and snack crunching will do just fine.
