Sony Honda Mobility of America Inc. (SHMA) has just announced the September 13, 2025, grand opening of its AFEELA Studio at Westfield Valley Fair in Santa Clara, CA. This immersive pop-up experience, running for a limited six-month engagement, introduces Northern California to the groundbreaking AFEELA 1 electric vehicle (EV), featuring the exclusive “Core Black” Signature Series and “Calm White” editions.
The grand opening kicks off with a ribbon-cutting ceremony at NOON PDT, inviting attendees to explore SHMA’s vision for the future of mobility. The AFEELA Studio will offer hands-on demonstrations of the AFEELA 1, interactive gaming stations, a live DJ, light snacks, refreshments, and exclusive giveaways, creating an engaging experience for all visitors.
The AFEELA 1, unveiled at CES 2025, is a premium electric vehicle that seamlessly blends Sony’s expertise in entertainment and technology with Honda’s world-class automotive engineering. Designed to deliver a sophisticated, connected driving experience, the AFEELA 1 features:
Media Bar: A dynamic front-facing digital display for interactive visuals and communication with the vehicle’s surroundings.
AFEELA Personal Agent: An AI-powered assistant that adapts to user preferences, offering natural voice interactions and proactive recommendations.
Creative Entertainment Space: A premium in-car system with Sony’s 360 Spatial Sound and individual passenger screens for immersive movies, music, and gaming.
Intelligent Drive: Up to 40 advanced sensors (18 cameras, 1 LiDAR, 9 radars, 12 ultrasonic sensors) power AI-driven assistance, ensuring intuitive handling and safety.
By the way, did you know that AFEELA Studio is a new brand space established by Sony Honda Mobility Inc. for the public to experience the AFEELA brand, starting with the AFEELA 1 electric vehicle. These studios serve as physical locations to explore the AFEELA 1’s cutting-edge technology and design, and future AFEELA Studio & Delivery Hubs are planned for California. AFEELA Studio is also where visitors can take advantage of opportunities to book personal demos and learn about the future of mobility.
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