There’s nothing more stressful than scrambling to find your keys or wallet when you’re already running late. If you’re anything like me and constantly misplacing your belongings, Apple’s AirTags are a total game-changer. These tiny Bluetooth trackers can clip onto your keys or slip into your wallet or bag, then sync effortlessly with your iPhone to help you track down your essentials in no time.
The nifty gizmos don’t come cheap, though. That’s why, when it comes to Apple Black Friday deals, it’s the AirTag offers that I always watch out for. Apple rarely cuts the price of its gear, but you can often find huge discounts on the tech giant’s accessories, including the AirTag, during the November sales.
Last year, I spotted big savings on single packs and packs of four AirTags at retailers such as Amazon, John Lewis and Currys, and I’m expecting similar discounts to appear again for Black Friday 2025. Below, I’ve rounded up everything you need to know about this year’s AirTag deals, including potential price cuts.
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Apple AirTags, pack of four: Was £119, now £79, Laptopsdirect.co.uk
As The Independent’s senior tech critic, I’ve tested a whole host of different key finders, and this one landed a spot in my review of the best. Waterproof, long-lasting and sturdy, you’ll want these attached to everything you hold dear. What I love most about Apple’s AirTags is that they have an ultra-wideband chip inside, so you can get precise directions to your stuff in an augmented-reality environment, meaning the arrows are overlayed onto the world through your phone, which is really neat. Right now, Laptops Direct is selling a pack of four AirTags for just £79 for Black Friday – that’s a saving of £40.
You can also buy the AirTags refurbished at Back Market either individually (£24, Backmarket.co.uk) which will save you £15, or as a pack of four (£115, Backmarket.co.uk) saving you £38.52. Buying the tags individually works out cheaper with this deal.
When is Black Friday 2025?
This year, Black Friday will land on 28 November and end on 1 December (aka Cyber Monday), but as any savvy shopper knows, Black Friday doesn’t just run across a single weekend anymore. The sales now tend to last for the entirety of November, and Currys, Very and Argos are among the stores to have kicked things off early this year.
What AirTag deals can you expect for Black Friday 2025?
Turning back the clock can give us some good indication as to the kind of Black Friday deals we can expect to see during this year’s sale.
I think the biggest discounts will be on packs of four AirTags. During last year’s Black Friday sale, Amazon and several other retailers slashed the price of the four-pack to £84 – that’s a saving of £25, essentially giving you four AirTags for the price of three. So far this November, we’ve already seen an even better deal (as detailed above), and there could be further savings on the horizon as the official Black Friday dates draw nearer.
Earlier this year, Amazon also slashed the price of a single AirTag to just £26. That’s a £10 saving compared with buying a single AirTag at full price. The four-pack would’ve still been better value, but if you only need one, the single-pack deal was still a great discount.
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