When it comes to finding the best beauty deals this Black Friday, Boots should be at the top of your list. The retailer has discounted everything from Shark’s LED face mask and Dyson’s hair tools to Clinique make-up and Marc Jacobs perfume.
Having covered sales for years, I’m a dab hand at spotting a good deal from a dud. And thankfully, I’ve been impressed by the Boots Black Friday sale. The retailer’s shopping event sees fragrances slashed to half price, electrical beauty up to 60 per cent off, and products from big names, such as Mac, Rimmel, Elemis and Estee Lauder, have all been reduced. There are no meagre reductions or sample sizes here.
Now until the sale ends, I’m rounding up the best Boots deals right here. For even more savings, we’ve also rounded up the best Boots discount codes to help you save on skincare, hair tools and more.
Follow live: Latest offers and news in our Black Friday 2025 live blog
The best Black Friday Boots deals 2025
- Liz Earle cleanse and polish hot cloth cleanser starter kit: Was £20, now £14, Boots.com
- Dyson airwrap i.d. straight and wavy, pink and rose gold: Was £479.99, now £399.99, Boots.com
- Estee Lauder skincare superstars beauty of the night gift set: Was £100, now £50, Boots.com
Want more discounts? These are the Zara Black Friday deals I’m looking forward to – plus savings to shop now
Liz Earle cleanse and polish hot cloth cleanser starter kit
I've been using this product for more than 10 years, and its nourishing botanical blend continues to impress me. Plus, in her review of the Liz Earle cleanser, beauty buff Olivia Perl said: “It’s an absolute staple skincare product that I come back to time and time again, thanks to its reliability and consistency.” Now, you can save 30 per cent on the formula in the Boots Black Friday sale.
Buy now £14, Boots.com
Dyson airwrap i.d. straight and wavy, pink and rose gold
The Dyson airwrap is perhaps the most coveted item on every beauty buff's wishlist. This deal on the i.d. model – the newest bar one – saves £80 on the app-connected device.
The i.d. enables users to wrap, heat and cool their curls with the press of a single button, thanks to the airwrap's personalisation tools via the MyDyson app. When testing the styler for her airwrap i.d. review, haircare expert Elena Chabo loved how her “curls held really well and even remained in place the next morning”.
Read more: Dyson airwrap Black Friday deals
Buy now £399.99, Boots.com
Bobbi Brown star gift
A 50ml tub of Bobbi Brown’s vitamin-enriched face base retails for £54 (Asos.com), so before you even add the makeup bag, lip gloss, shadow stick and mascara included in this set, you’ve already saved £5. After reviewing the Bobbi Brown face base, beauty expert Olivia Perl described the primer as “unmatched”. She told readers that the results were so impressive that she “almost didn’t want to wear makeup” and, after applying her full face, confirmed that the products “didn’t crack or crease” atop the primer. Consider your skin smooth and your eyes and lips sparkling for the foreseeable.
Buy now £49, Boots.com
Oral-B iO3 electric toothbrush and travel case, blush pink
Oral-B toothbrushes are often discounted for Black Friday, and you can currently save more than 60 per cent on the iO3 (make sure to use the code ‘EBSAVE10’ when you check out). Although we haven't tested this particular model, tech expert Steve Hogarty praised a range of Oral-B designs in his guide to the best electric toothbrushes, so you know this is a brand you can rely on.
Buy now £50, Boots.com
Garmin forerunner 955 smartwatch
Fitness fanatics, listen up – Boots has dropped discounts on a range of Garmin smartwatches, including this £70 saving on the forerunner 955. When fitness expert Harry Bullmore tested the wearable in his guide to the best Garmin watches, he dubbed it the best device for cycling, and commended how “it tracks every second of your workout in impressive detail”.
Buy now £359.99, Boots.com
Clinique fan favourites skincare and makeup gift set
This bundle of Clinique treats is too good to miss, with 50 per cent off in the Boots Black Friday sale. Not only does it feature the beauty brand’s high-impact mascara, but you’ll take home Clinique’s all-time best-seller: a full-size version of the moisture surge hydrator. When I tested the formula for my guide to the best moisturisers for oily skin, I found my skin felt cooled and plumped, and one tub lasted a surprisingly long time. Plus, with this set including an eye cream and miniature 'take the day off' cleansing balm, you’ll be well and truly prepped for party season.
Buy now £50, Boots.com
Estee Lauder skincare superstars beauty of the night gift set
If you want to give someone the gift of luxury skincare this Christmas, look no further than this Estée Lauder gift set. As if a 50 per cent reduction wasn’t enough, the products inside are actually worth £150 (when bought individually), and include the expert-approved advanced night repair supercharged eye cream, advanced night repair serum and more.
Buy now £50, Boots.com
Dyson supersonic hair dryer curly to coily
Dyson’s supersonic hair dryer is a longstanding IndyBest favourite. While the brand has released new iterations, the OG remains just as good. The supersonic blows lots of other hair dryers out of the water. Its power means blow-drying is speedy, making it ideal for those who don’t like to spend too long in front of the mirror in the morning. And it delivers a sleek finish, with fewer stray hairs and less frizz. Other standout features include the noise, or lack thereof.
This deal is on the model that’s been designed with curly and coily hair in mind owing to its attachments. The upgraded Dyson supersonic nural was found to be best for afro hair in our guide to the best hair dryers. The “diffuser attachment is perfect for defining curls, but the wide-tooth comb attachment is ideal for simultaneously blow drying and detangling even the coilest curls”, noted our beauty tester. “Plus, its ergonomic design means it’s light and comfortable to hold – ideal for those with XXL curls.”
Buy now £199.99, Boots.com
Shark cryoglow under-eye cooling and LED anti-ageing and blemish repair mask
If you’re after an LED face mask, look no further than Boots’ Black Friday sale, as this one from Shark is nearly £50 off. In her review of the Shark cryoglow mask, senior shopping writer Daisy Lester was “seriously impressed” by the beauty tool, noting that it made a “noticeable difference” to her skin texture and complexion. Don’t worry if you miss this deal at Boots, as it’s being sold for the same price at Amazon.
The Inkey List cleansing balm & pads bundle
I’ve spotted this great deal on The Inkey List’s oat cleansing balm in Boots’s £10 Tuesday sale. When beauty editor Lucy Partington reviewed the best of the brand’s products, she said the cleanser “strikes a good balance between gentle and hardworking”. She added that “it’s a truly magical product”. Paired with reusable double-sided cleansing pads, your skin will never feel so clean.
Buy now £10, Boots.com
When is Black Friday 2025?
As usual, Black Friday – which started in the US – falls on the Friday after Thanksgiving. This year, that’s Friday, 28 November. The sales event will continue through the weekend until Cyber Monday (1 December).
While the main (and biggest) Boots deals will likely drop over the official Black Friday weekend, the retailer has already kicked off its Black Friday promotion, with offers on everything from perfumes to hair-removal tech. And, don’t worry, I’m keeping my eyes peeled for any epic Black Friday Boots deals – the sort that offer more than £100 off.
Why you can trust us to find the best Boots Black Friday deals
An experienced beauty writer who has covered Black Friday since 2020, I have seen many a Boots sales event. I’m familiar with its standout products, having reviewed each of the retailer’s beauty boxes and advent calendars.
In 2025, the retailer introduced a number of trending products, including Tir Tir’s Korean cushion foundation and Biodance’s overnight collagen face mask. As someone who writes about skincare, makeup, haircare and fragrance daily, I pay close attention to the average prices of popular products and can spot good (and bad) reductions with ease. So you can browse below with peace of mind that all of my selections are well-informed and, largely, tried and tested by me and the rest of the IndyBest team.
For more of my beauty bargains, these are the best perfume deals I’ve spotted this Black Friday
