Gone are the days where you had to head to high street bright and early to shop in the Boxing Day sales. Now, thanks to Amazon’s Boxing Day deals, you can shop everything from tech to beauty from the comfort of your sofa while you eat cold turkey sandwiches. Living the dream!
Amazon is the most popular online retailer in the UK, so it’s one to watch when the sales roll around. As a consumer writer who covers sales events for a living, I can tell you that the retail giant often beats its competitors on price – but not always, which is why it’s important to shop around before you buy.
Like many retailers, Amazon makes its deals look as attractive as possible by showing the discount against the RRP (recommended retail price), which may be higher than what the item is usually sold for. Basically, when you see that little red percentage next to the price, take it with a grain of salt. There’s a handy price tracking website called Camelcamelcamel, which lets you see how much Amazon usually sells a product for – just pop in the product link.
Here, I’ll be rounding up the best deals I see in Amazon’s Boxing Day sale when it begins. In the meantime, I’ve rounded up the products I’ll be looking out for, along with other key information I think you should know.
Read more: Best PS5 Boxing Day deals to expect for 2025
When do Amazon Boxing Day sale deals start?
The Amazon Boxing Day sale officially kicks off on Boxing Day itself (Friday 26 December), but the online retailer has had deals running since Black Friday, so it’s worth browsing in the run-up to Christmas.
Best Amazon deals to expect in the Boxing Day sales
- Apple AirPods pro 2nd generation: Was £199, now £169, Amazon.co.uk
- Fitbit inspire 3 fitness tracker: Was £84.99, now £59, Amazon.co.uk
- Amazon Fire TV stick: Was £59.99, now £24.99, Amazon.co.uk
- Amazon Echo dot: Was £54.99, now £29.99, Amazon.co.uk
- Ring doorbell (2024): Was £99.99, now £49.99, Amazon.co.uk
Apple AirPods pro 2nd generation: Was £199, now £169, Amazon.co.uk
Apple’s AirPods offer a “significant improvement over the already-splendid first-generation model”, said our tech critic, David Phelan, in his review. They were also hailed the best for noise cancellation in our review of the best wireless earbuds, where David also noted their secure in-ear fit, improved sound quality and Find My capabilities. They dropped to £169 during Black Friday and have yet to return to their original price.
Fitbit inspire 3 fitness tracker: Was £84.99, now £59, Amazon.co.uk
In our review of the best fitness trackers, the inspire 3 earned the accolade of best Fitbit. “The inspire 3 is Fitbit’s most basic, uncomplicated fitness tracker, and it’s a delight to use if you’re just getting started on your fitness journey,” said our writer Zoe Griffin. She added that it takes a holistic approach to fitness by tracking stress levels and sleep. You can get a modest discount on this Fitbit right now, but the price has been lower, so I’ll be keeping an eye out for it in the Boxing Day sales.
Amazon Fire TV stick: Was £39.99, now £19.99, Amazon.co.uk
The Amazon Fire TV stick allows you to tune in to your favourite streaming services in 4K, as well as accessing live TV when you download BBC iPlayer, ITVX and more. It’s currently at its lowest-ever price, making now a great time to buy.
Amazon Echo dot: Was £54.99, now £29.99, Amazon.co.uk
Looking for a budget speaker? Amazon’s Echo dot is a great option. Tech critic Alex Lee said: “The fifth generation smart speaker has even better sound than all the Echo Dots that have come before it (a mean feat given how hard it is to eek good sound out of a small device).” Praising its top functionality and neat new indoor temperature sensor, he said it can be placed anywhere in your home to deliver weather reports, set timers, play music, podcasts, the news and more.
This is a solid deal, but the speaker was even cheaper during last year’s Boxing Day sales, so it may be worth holding off for now to see if it gets any cheaper.
Ring doorbell (2024): Was £99.99, now £49.99, Amazon.co.uk
Bolstering your home security system? In her review of the best video doorbells, the Ring doorbell was Zoe Phillimore’s favourite overall. It features a HD camera, two-way talk and night vision, and Zoe particularly liked that it was breeze to install, and sensed when packages were on the doorstep. The price dropped to £39.99 earlier this month, so it’s one to watch ahead of the Boxing Day sales.
How long do Amazon Boxing Day sale deals last?
Typically, Amazon’s Boxing Day sale lasts just one day, but the retail giant often slashes the price of its products. You can likely expect to see deals through to January – I’ll keep you up to date on this page.
Why you can trust us to find the best Boxing Day deals
At IndyBest, we’ve been covering major sales events for years, so we have plenty of experience in finding the best bargains. We only recommend deals on products we’ve tried and tested, or those that come from brands we trust. Plus, we make sure to check Amazon deals against price-tracking tools, so we can tell you if you’re making a genuine saving compared with buying outside of the Boxing Day sales.
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