- A new report by Enders Analysis found that over 50% of individuals in the UK who watched pirated content on a physical device in 2025 used an Amazon product.
- The report states that Amazon’s Fire Stick streaming device enables piracy on an “industrial scale” by allowing illegal live streams of sporting events.
- The trend is reportedly costing “billions of dollars in piracy” through lost broadcaster revenues.
- Other big tech firms like Google and Meta are accused of “ambivalence and inertia” for allowing the problem to continue.
- Amazon stated they are “vigilant in our efforts to combat piracy” and have made changes to Fire Sticks to deter illegal content streaming; digital piracy is rising across the UK and Europe due to financial issues and costly streaming services.
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