Amazon Fire TV sticks are now cheaper than ever ahead of Prime Day

TechnologyDigital
7 Oct 2025 • 12:14 AM MYT
The Independent
The Independent

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Amazon’s Prime Big Deal Days sale starts tomorrow, with thousands of deals available for Prime members to shop. However, if you’re not a member (and have used up your free trial), you can still make a saving thanks to reductions across Amazon’s own-brand tech. This includes the popular Fire TV stick, which is now at its lowest-ever price.

There are savings across the whole range of streaming devices, including the Fire TV stick HD (was £39.99, now £19.99, Amazon.co.uk), which has been reduced by 50 per cent. If you want a device for 4K streaming, the the Fire TV stick 4K (was £59.99, now £25.99, Amazon.co.uk) and Fire TV stick 4K max (was £69.99, now £39.99, Amazon.co.uk) are on offer too.

Earlier this month, Amazon unveiled a whole host of new own-brand devices, while simultaneously reducing prices across its existing range to record lows. This includes deals on popular products such as the Ring battery video doorbell (was £99.99, now £39.99, Amazon.co.uk), the Echo Show 5 (was £89.99, now £49.99, Amazon.co.uk) and Kindle Colorsoft (was £269.99, now £199, Amazon.co.uk).

We have everything you need to know about the Fire stick offer below. These discounts will stick around for another week, until Tuesday, 14 October, so we’ll be keeping this guide up to date until then.

What is Amazon Prime Day?

Amazon Prime Day is the online retailer’s biannual sales event for Prime members. It’s usually held once in the summer and again in October, to kick-start Christmas shopping. The event features deals across top brands, from Apple to Dyson, as well as offers on its bestselling own tech, including Kindle and Echo dot smart speakers.

When is Amazon Prime Day?

The next Prime Day event, known as Prime Big Deal Days, starts on Tuesday, 7 October. It’ll take place over two days before ending at 11.59pm on Wednesday, 8 October. The IndyBest team will be covering all the best deals throughout the event, so head to our Prime Day hub for all the latest details.

Shop for more savings with our hand-picked best Prime Day deals

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