We're now in the final hours of the Amazon Prime Big Deal Days sale. The 48-hour event comes to a close at midnight tonight, so you don’t have long to shop the best Prime Day discounts on everything from air fryers, vacuum cleaners and heated clothes airers to electric toothbrushes, laptops and TVs.
Yesterday was a huge day for home and kitchen tech, with price drops on top-rated air fryers from Ninja and Cuisinart, and a massive discount on our favourite Eufy robot vacuum. We also saw some rare deals on Apple gear, with the iPad and AirPods 4 hitting their lowest prices.
Whether you’re prepping for Christmas, upgrading your tech or hunting for everyday essentials at a discount, today is your last chance to grab a bargain. We’re expecting to see a fresh wave of deals dropping throughout the day, and the IndyBest team is here live to comb through the chaos and bring you the very best deals on products we’ve tried, tested and actually recommend.
I’ll be your guide to the sale this evening, so stick with me as we navigate the final stretch of the Prime Big Deal Days sale.
Amazon Big Deal Days 2025
- Save £50 on the Apple Watch Ultra 2
- Save 35% on a Ninja dual zone air fryer
- Get an Amazon Fire TV stick HD for half price
- Save 25% on Loop earplugs
Well, that’s it
23:59
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Lois Borny
Amazon’s Prime Big Deal Days sale has officially come to an end, which means it's goodbye from the IndyBest team and myself (for now). We hope our coverage helped you to save some cash on your wishlist. Until next time!
Elemis’s pro-collagen cleansing balm has 30% off
23:30
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Lois Borny
Loved by our beauty writer Lucy Smith (in fact, it's one of her favourite products of all-time), Elemis’s pro-collagen cleansing balm currently has 30 per cent off (Amazon.co.uk). Ordinarily, it’s £52, but this Prime Day deal has brought the price down to £36.
Lucy describes the texture as being like sorbet that “transforms into a silky oil under the heat of your fingers”. Unlike a gel cleanser, she says it “allows you to give your lashes a massage without the fear of stinging or irritation”.
Whether you’re a fellow Elemis balm devotee, or you’re keen to see what the hype is about, now’s the time to add the cult classic to your basket.
Below, Lucy details why the product is a must-have for make-up removal.
Theres still time to nab a bargain...
23:03
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Lois Borny
Right now, the Amazon Fire TV stick 4K max is at its lowest-ever price (was £69.99, now £39.99, Amazon.co.uk). You can also nab a hefty saving on Shark’s powerpro cordless stick vacuum (was £249, now £159.99, Amazon.co.uk), and our tech critic’s favourite electric toothbrush (was £100, now £37.99, Amazon.co.uk) currently has a whopping 62 per cent off.
You’ll find more of the biggest and best discounts in our round-up below.
Best Apple Amazon Prime Day deals
22:53
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Lois Borny
Apple very, very rarely discounts its own products, so Prime Day is one of your best chances to save on top-rated tech, including Airpods, iPads and Apple Watches.
Our tech critic Alex Lee has been rounding up the most impressive deals he’s seen in the sale. Some of his top picks include 12 per cent off the AirPods 4 with active noise cancellation (was £169, now £149, Amazon.co.uk), and 9 per cent off the Apple iPhone 16e (was £544, now £494, Amazon.co.uk). You’ll find more of the best offers in his edit below.
Our consumer editor loves Loop's earplugs – and now they're on sale
22:00
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Daisy Lester
When it comes to sleeping earplugs, Loop is the gold standard. Our consumer editor Sabrina agrees. “Loop’s dream earplugs have earned their place on my bedside table, and I now don’t travel without them – but there’s no denying that they’re pricey.” Until now, thanks to an Amazon Prime discount.
Loop dream earplugs: Was £44, now £33, Amazon.co.uk
There’s a handy storage case included, making them easy to travel with and keep dust-free when not in use. With no awkward crevices, they’re easy to clean too. “Simply remove the ear tips (this requires a bit of a tug) and wipe them down, as well as the earplug body, with a damp cloth,” Sabrina said in her review.
You can get the earplugs for a record low price of £33.49 at Amazon right now. It’s rare to come across a discount on Loop earplugs, so if you want to try them for yourself, now’s the perfect time.
Don’t miss this deal on the Dyson airstraight
21:00
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Lois Borny
It's no secret that Dyson's prices are incredibly high. Fortunately, if you’ve been eyeing up the airstraight straightener’s for a while, you can save £165 on the tool in the Prime Day sale.
Dyson airstrait straightener: Was £449.99, now £284.99, Amazon.co.uk
Launched last year, Dyson’ innovative hair tool is designed to take your hair from wet to dry and straight by using airflow, which is also a way to reduce damage. When Global eCommerce editor Eva Waite-Taylor got to try out the straightness for herself, before giving them her first impressions review, she likened the results to how her hair looks "after a hairdresser blow-dries it into a straight style”.
There's no denying the tool is expensive, but the £165 discount does certainly soften the blow.
Cosy up with this discounted electric blanket
20:30
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Daisy Lester
With winter here, it’s time to hunker down at home. If you’re looking to stay cosy without turning the central heating on, this Silentnight electric blanket is the solution. The model has previously been named the best budget buy in our review of the best electric blankets – and is currently on sale.
Silentnight comfort control electric blanket: Was £42, now £28, Amazon.co.uk
Complete with three easy-to-use heat settings, the super snuggly felt material adds to the cosy warmth. “This is a great basic electric blanket and kept us noticeably warm, even on the lowest setting,” said household tester Caroline Preece. With 36 per cent off, it’s a must-have for winter.
Listen up to this Apple airpods 4 deal
20:00
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Daisy Lester
When it comes to wireless earbuds, our tech experts say it’s hard to beat the AirPods 4 on price and quality. Now, you can score a rare saving thanks to Amazon Prime Day.
Apple AirPods 4: Was £119, now £105, Amazon.co.uk
In his review, tech critic David Phelan said: “The regular AirPods 4, with a neat design, tiny case, good battery life and excellent sound, are excellent. They are a big step forward from the entry-level second-generation AirPods they replace, but they’re also better than the third-generation AirPods, which used to cost a lot more.” Praised as small and light, he concluded that they “are the best-value AirPods ever.” Now, they’re even cheaper thanks to Amazon.
My trust pillow is on sale for Prime Day
19:30
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Daisy Lester
Our top-rated pillow currently has 20 per cent off for Prime Day, bringing the price down to £87. I can attest to the quality, having slept soundly thanks to the pillow for years.
Simba hybrid pillow: Was £108, now £87, Amazon.co.uk
Our tester, Caroline Preece, loved that it adapted well whether you sleep on your side, back or even front, and appreciated its temperature regulating technology. In her review, she said: “I found that I flipped it less on warm nights, and it stayed a comfortable temperature whether put in a cotton case or used as is. The quality is also thoughtful, with smooth fabric on one side and cool tech on the other.”
Bookworms, the Kindle colorsoft is at its lowest-ever price
19:00
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Daisy Lester
If it’s a Kindle you’re after, the good news is that Amazon’s own-brand devices are among the heaviest discounted on Prime Day.
Kindle Colorsoft: Was £269, now £199, Amazon.co.uk
The Kindle Colorsoft is the first in the ereader range to have a colour screen, making it a particularly good choice for graphic novels, recipe books and travel guides. “Here the colours are more punchy and vivid, though still tending more to pastel than brightness,” said tech critic David Phelan in his review. With 26 per cent off, it has been reduced to its lowest-ever price (£199) since its 2024 release.
Or shop smarter and get the WH-1000XM4 for £170
18:21
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Steve Hogarty
If you want that Sony ANC performance for a bit less, just go back in time one more year and grab the still-brilliant WH-1000XM4s. Personally, I think these look way better than the newer models, but your mileage may vary.
Sony WH-1000XM4 headphones: Was £229, now £170.05, Amazon.co.uk
The WH-1000XM4s are now two generations old but are still regarded as one of the best pairs of noise-cancelling headphones you can get. This deal brings them down to the same price as the flagship WF-1000XM5 earbuds. That’s incredible value for a near-perfect over-ear listening experience.
Save £50 on the best headphones of last year
17:47
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Steve Hogarty
This isn’t technically a Prime Day deal, but it’s a discount all the same. The over-ear equivalent of the WF-1000XM5 earbuds, the WH-1000XM5 are our top pick of the best wireless headphones and have £50 off.
Sony WH-1000XM5 headphones: Was £299, now £249, Amazon.co.uk
The newer WH-1000XM6 aren’t a big enough upgrade to warrant the price difference – last year’s Sony flagship headphones offer impeccable noise cancellation, a supremely comfortable and lightweight design for all-day wear, and excellent sound.
The best Prime Day deals on Sony headphones
17:20
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Steve Hogarty
When it comes to noise-cancelling audio, Sony is the quiet champion. We consistently rate its flagship headphones and earbuds as the best you can buy, and for Prime Day there are discounts to found across Sony’s best audio tech.
Sony WF-1000XM5 earbuds: Was £219, now £179, Amazon.co.uk
iPhone users should aspire to owning the AirPods Pro, but for everyone else Sony has the best wireless earbuds you can buy. They boast class-leading noise cancellation that can silence a noisy train carriage and their sound quality is superb, delivering a rich, detailed and engaging listening experience.
Amazon Fire TV sticks are now cheaper than ever
16:50
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Steve Hogarty
A cheap way to upgrade your current TV, an Amazon Fire stick can add smart features and a much more responsive interface to your home setup.
Amazon Fire stick TV HD: Was £39, now £19, Amazon.co.uk
The dongle and remote control let you access entertainment from all of the most popular streaming services – including Netflix, Disney+, Prime Video and Apple TV+ – as well as watch live TV, listen to music and control your smart home with voice commands.
The AirPods 4 with ANC are just £149
16:19
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Steve Hogarty
The latest generation of Apple’s non-Pro AirPods finally added the one feature everyone was screaming for: active noise cancellation, because of all the screaming.
Anyway, wish granted. The new buds have just received a £20 discount in the Prime Day sale.
Apple AirPods 4 with ANC: Was £169, now £149, Amazon.co.uk
These are a huge upgrade over previous generations, offering a comfortable open-fit design and excellent sound quality, now with the added magic of being able to silence the world around you. At this price, it’s an opportunity to snag Apple’s affordable earbuds for less.
Amazon's popular smart display is almost half-price
15:50
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Steve Hogarty
If you like the idea of Alexa but wish she had a screen to show you cooking videos and full-page ads for the Tom Clancy’s Jack Ryan limited series, the Echo Show 5 is exactly what you’re looking for.
Amazon’s compact smart display has been slashed by 44 per cent in the Prime Day sale, making it the perfect time to add a screen to your bedside table or kitchen counter.
Amazon Echo Show 5: Was £89.99, now £49.99, Amazon.co.uk
The Echo Show 5 packs a crisp 5.5in display into a compact design, perfect for a nightstand, bedside clock or office desk. You can use it for video calls, to watch Prime Video or YouTube, or just to see timers and weather forecasts at a glance. It does everything a regular Echo speaker can, but with the added convenience of a screen.
Why did I promise to share this?
13:09
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Steve Hogarty
As promised, here’s my beloved Logitech MX Master mouse in all its grotesque glory.
Look, I’ve had it for a long time. And my phone’s camera picks up all sorts of grotty detail that isn’t as obvious in person. I guarantee your mouse looks just as disgusting, but trust me when I say it’s a great mouse.
My favourite mouse has a rare 19% discount
13:01
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Steve Hogarty
Here’s a personal recommendation for a piece of kit I use every single day. The Logitech MX Master 3S is, for my money, the best wireless mouse you can buy, and it’s just received a tidy 19 per cent discount for Prime Day.
In some kind of distorted celebration, I will shortly be posting a picture of my own mouse, which looks utterly revolting after years of use, so grab this one while it’s still clean and new.
Logitech MX Master 3S: Was £89.99, now £72.99, Amazon.co.uk
What makes this mouse so good? Its ergonomic design is comfortable for all-day use, the MagSpeed scroll wheel is a revelation for flying through long documents, and its ‘quiet click’ buttons are a blessing for anyone you share an office with.
Get an RTX 5070-powered gaming laptop with £250 off
12:41
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Steve Hogarty
We’re on a gaming binge now. If you're looking for a genuine desktop replacement that can handle the latest games at high settings, this is a Prime Day deal worth paying attention to. The Lenovo Legion 5 is a proper powerhouse, and this £250 discount makes its premium price tag a little more palatable.
Lenovo Legion 5 gaming laptop: Was £1,549.99, now £1,299.99, Amazon.co.uk
This isn't your average mid-range machine; the Lenovo Legion 5 packs some serious, next-generation hardware. The star of the show is the Nvidia RTX 5070 GPU which, combined with a powerful Intel Core i7 processor and a massive 32GB of RAM, means this laptop is not messing around. It will chew through demanding games with ease, and the 15in OLED display with a 165Hz refresh rate will make them look absolutely incredible.
Boost your Switch storage with this essential SanDisk microSD card deal
12:20
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Steve Hogarty
If you're a Nintendo Switch 2 owner, you'll know that the console’s internal storage fills up ridiculously quickly.
This Prime Day deal on a massive 512GB SanDisk microSD card is the solution to that problem, giving you a huge amount of extra space for your game library.
SanDisk 512GB Ultra microSDXC card: Was £36, now £29.34, Amazon.co.uk
MicroSD cards are the wild west when it comes to reliability, but SanDisk is one of the most trusted names in storage. This 512GB card is capacious enough to store dozens of digital games for your handheld console of choice, so you’ll spend less time deleting old titles and more time playing new ones.
Amazon's ring video doorbell is less than £40
11:59
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Steve Hogarty
Fresh from the announcement of a new home security device, Amazon has discounted the Ring battery video doorbell. The design was dubbed the best budget buy by our tech reviewer, Alistair Charlton, in his review of the best video doorbells.
Ring battery video doorbell: Was £99, now £39.99, Amazon.co.uk
Noting that it “records at 1440p, which is a resolution slightly above Full HD, and has colour night vision”, he added that “it also has a lens wide enough to see visitors’ faces and parcels on the doorstep at the same time.” With a 60 per cent discount, this is the cheapest the Ring doorbell has ever been.
The Kindle colorsoft is down to its lowest-ever price
11:40
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Steve Hogarty
Amazon has slashed the price of the Kindle colorsoft signature edition by £70, bringing it down to a record low of £199.99. If you don’t mind having less storage and can go without wireless charging, the same discount applies to the standard model too, which has been reduced to £169.99.
Kindle Colorsoft Signature Edition: Was £269, now £199, Amazon.co.uk
The Kindle Colorsoft’s custom-built display uses colour filters and a clever LED system to render images and text in soft, pastel-like hues, which is perfect for bringing graphic novels, magazines, or just your favourite book covers to life. As this is the signature edition, you also get a massive 32GB of storage, wireless charging and an auto-adjusting front light, all packed into a premium, easy-to-hold design. If you've been waiting to upgrade your ereader, this is the one to get.
Save £50 on the Apple Watch Ultra 2
10:49
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Steve Hogarty
Amazon has knocked £50 off the Apple Watch Ultra 2, a rare deal on the most powerful and rugged smartwatch the company makes.
Apple Watch Ultra 2: Was £659, now £609, Amazon.co.uk
The Apple Watch Ultra 2 comes in a virtually indestructible titanium case and hosts pro-level outdoor features like a multi-day battery life, a stunningly bright display that’s easy to read in direct sunlight, and advanced tracking for everything from deep-sea diving to mountain trekking.
Best beauty Amazon Prime Day deals
10:29
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Steve Hogarty
If it’s discounts on beauty essentials you’re after, our experts have found the best Amazon Prime Day deals across make-up, skincare, haircare, body care and fragrance.
Whether you’re looking to give your skin some TLC (think moisturisers for dry skin and hydrating hyaluronic acid serums) or level-up your hair game with a new tool, like the Dyson airwrap, now’s a good opportunity to stock up.
Save 35% on a Ninja dual zone air fryer
09:31
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Steve Hogarty
If you’re in the market for an air fryer, Ninja’s dual zone model boasts six cooking functions and a generous 9.5l capacity. Now, it’s been reduced by £85 for Prime Day.
Ninja foodi max dual zone digital air fryer: Was £239, now £154.99, Amazon.co.uk
Our reviewer wrote that it feels “like one of Ninja’s most well-thought-out appliances” with “every cooking
