First-time partnership brings together culture, community and the Malaysian spirit through immersive activations at MRT Mutiara Damansara and TRX
AmBank Group joined Malaysians nationwide in celebrating Hari Malaysia through its first-ever partnership with Keretapi Sarong 2026, coming on board as the event’s Official Banking Partner in support of the vibrant annual celebration of Malaysian culture, unity and community spirit.
Organised by LOCCO, Keretapi Sarong has become one of the country’s most anticipated Malaysia Day celebrations, bringing Malaysians from all walks of life together through a unique journey that combines public transport, traditional attire, music, culture and community.
More than just a train ride, Keretapi Sarong is a connection to Malaysia’s roots, a celebration of its rich cultural heritage and a party that everyone is invited to. Participants gathered at designated public transport stations dressed in sarong and traditional attire before embarking on a journey towards a “Secret Location”, which was only revealed on the day itself.
The event celebrates Malaysia’s diverse cultures, music and traditions while creating a shared experience that brings people together regardless of background.
“AmBank Group is pleased to come on board Keretapi Sarong for the first time as its official banking partner. More than just a celebration, Keretapi Sarong captures the Malaysian spirit at its best - bringing people of all backgrounds together through our shared love for culture, tradition and community. As a truly Malaysian bank, we are delighted to be part of this unique movement and to bring the AmBank brand closer to Malaysians through an experience that is vibrant, inclusive and unmistakably Malaysia. Our activation at MRT Mutiara Damansara on Malaysia Day will be another opportunity for us to celebrate this spirit of togetherness with the community and make the journey even more memorable,” said Shazman Shahid, Head of Group Corporate Communications & Marketing, AmBank Group.
As part of the partnership, AmBank hosted a lively activation at MRT Mutiara Damansara station, offering members of the public an immersive brand experience centred on AmBank’s positioning as a truly Malaysian bank, captured by its tagline, “Your Bank. Malaysia’s Bank. AmBank.”
The activation kicked off the Malaysia Day celebrations with a range of activities designed to bring people together and create memorable moments before they boarded the MRT towards the secret destination
Early arrivals were treated with AmBank Group goodie bags filled with cute Aman stickers, scarves and hand fans, while participants were invited to join a lively flash mob and take part in interactive games, with prizes up for grabs. The activities added to the festive atmosphere at the station and encouraged participants to embrace the spirit of togetherness that lies at the heart of Keretapi Sarong.
The secret destination was subsequently revealed as Tun Razak Exchange (TRX), Kuala Lumpur, where the celebration continued with a series of AmBank Group-sponsored activities and experiences.
At TRX, AmBank has set up a dedicated booth offering information on its range of financing solutions, alongside sign-up gifts for members of the public. The Bank also sponsored a special performance by the Universiti Malaya Symphony Orchestra, adding a musical dimension to the Malaysia Day festivities and further showcasing the diversity and vibrancy of Malaysia’s cultural expression.
The partnership with Keretapi Sarong 2026 reflects AmBank Group’s commitment to supporting initiatives that bring Malaysians closer together and celebrate the country’s diverse heritage and shared identity.
For AmBank Group, the collaboration also provides an opportunity to engage Malaysians beyond traditional banking touchpoints, creating meaningful experiences that reflect its role as “Your Bank. Malaysia’s Bank. AmBank.”
Through its participation in Keretapi Sarong 2026, AmBank Group hopes to continue building stronger connections with the communities it serves while celebrating what makes Malaysia unique – its people, cultures, traditions and the shared spirit of togetherness that brings everyone closer.
