Americans are spending way more on one surprising luxury despite inflation squeeze

Business & FinanceMovie
28 Sep 2026 • 10:54 PM MYT
The Independent
The Independent

The world’s most free-thinking newspaper

Americans are spending way more on one surprising luxury despite inflation squeeze

  • US retail sales grew 5.3 percent year-on-year in August, heavily boosted by strong performance in movie theaters, according to a Colliers report.
  • AMC Theatres and Regal Cinemas saw sales surge by 69.9 percent and 61.8 percent, respectively, driving summer cinema revenue to a 13-year high of $4.8 billion.
  • Spider-Man: Brand New Day was the top-grossing movie of the summer, generating $923.5 million to become the highest-grossing summer film in history.
  • The movie industry has shown a strong recovery post-2020, posting yearly gains in four of the past five years, even as total yearly sales remained below $10 billion.
  • Inflation accounted for the gap between retail sales growth and sales volume, as higher prices drove up overall consumer spending despite a modest 1.7 percent volume increase.

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