Anne Curtis-Smith has joined Zion Group for a wellness-focused collaboration, with the partnership formally marked through a contract signing and campaign shoot.
The collaboration brings together Zion Philippines, Zleep AI Philippines and Zylo AI Philippines and is centered on wellness, self-care and modern living.
The day began with the campaign shoot, where Curtis-Smith worked with the production and creative teams. The shoot introduced the concept of wellness as part of everyday life while presenting the partnership’s direction.
Curtis-Smith’s career has expanded across entertainment, beauty and fashion, with wellness also becoming part of her lifestyle. The partnership positions her perspective alongside the group’s goal of making wellness a more natural part of daily routines.
For Zion Group, wellness extends beyond occasional relaxation. Through Zion Philippines, the group offers home wellness solutions including massage chairs, recliners, saunas and cold plunge systems intended to support relaxation and recovery at home.
The contract signing later that day formally established the collaboration, which the group described as being built around a shared appreciation for wellness and modern living.
The partnership also introduces a broader discussion on incorporating wellness more consistently into everyday lifestyles. Curtis-Smith’s involvement reflects the type of lifestyle the group seeks to support — one that is active, evolving and increasingly mindful of health and well-being.
The activities provided the first look at the collaboration, with further developments expected as the campaign progresses.
