Arsenal chief Edu says he wants everyone connected to the club believing they're title contenders.
Edu says shooting for a top four finish isn't enough.
"A club like Arsenal is not building to fight for fourth place, I'm sorry," says Edu, 44, who returned to be technical director in 2019. "We cannot accept it. That's why I was really, really hurt when I arrived.
"I said, 'That's not the mentality of this football club. What is happening? Everybody is comfortable, everybody is OK, OK, OK...' F*** you. 'OK'? No. I don't want to lose games."
Edu adds: "I want to see the physios, the masseurs, the scouts, everyone with that kind of feeling: 'F****** hell, now we are going to really go for things'. And I think we are changing, we are putting good mentality in the squad."
Last season, Arsenal's push to return to the Champions League — one year ahead of schedule — fell apart.
"I felt in some important moments we needed players like those we are signing," Edu says. "We need a bigger squad with personalities, with some behaviours that say, 'I will kill someone but I don't lose the game'."
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