As cost of living soars, this small splurge is what Americans are cutting back on

Personal FinanceLifestyle
9 Apr 2026 • 9:57 PM MYT
The Independent
The Independent

The world’s most free-thinking newspaper

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  • Approximately 40% of Americans have reduced their streaming service subscriptions in the last three months due to financial concerns, according to a recent Deloitte report.
  • The report also found that nearly 75% of Americans are frustrated by the continuous price increases from streaming platforms.
  • Netflix recently raised its prices for the second consecutive year, with various plans seeing monthly cost increases, such as the standard ad-free plan now costing $19.99.
  • Disney and Hulu also increased the cost of their streaming services last September, with Disney+ with ads and Hulu′s basic plan with ads both rising to $11.99.
  • These cutbacks are occurring as inflation remains above the Federal Reserve's 2 percent target, contributing to higher costs for everyday essentials like food and gas.

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