Enjoy your Lunar New Year in a stylish new package with Asahi Super Dry
Asahi Super Dry is redefining the way we celebrate Lunar New Year, bringing a fresh and modern twist to the traditional festivities. Japan’s number one selling beer brand has partnered with the innovative Japanese art project, TERADAMOKEI, to launch a limited-edition collection of Model Kit-designed cans and packaging. 
Celebrate The Lunar New Year
This collaboration celebrates the joy of creation and the spirit of the Lunar New Year, transforming the special edition cans into unique, small-scale frames of festive fun. Available across the Asia-Pacific region, these limited-edition cans bring an unexpected layer of creativity to the Lunar New Year celebrations.
Asahi Super Dry, known for its crisp and refreshing taste, continues to push boundaries by offering beer lovers an engaging experience that goes beyond just great flavour. The innovative packaging reflects the brand’s commitment to progression mirroring the spirit of TERADAMOKEI, an art project founded by award-winning designer Naoki Terada.
Behind The Art
Founded in 2011, TERADAMOKEI is renowned for its inventive Model Kits, traditionally used for architectural models and dioramas. The project has successfully expanded beyond hobbyists, reshaping the model kit genre by focusing on human scenes and replacing plastic components with paper.
This unique approach has made TERADAMOKEI a pioneer in modern Japanese craftsmanship, making it the perfect partner for Asahi Super Dry’s bold take on Lunar New Year. The limited-edition cans feature a 1:100 scale Model Kit concept, a signature element of TERADAMOKEI’s work.
Festive Decorations
The intricate design showcases a vibrant Lunar New Year celebration, complete with friends gathered around a table set with Asahi Super Dry glassware, lively conversation, and festive decorations. The barley and hops are depicted in yellow to honor the core ingredients of the beer, while speech bubbles highlight the online and offline connections made during the festivities.
The combination of traditional Lunar New Year red and sleek Asahi Super Dry silver in the packaging creates a dynamic, modern design that captures the essence of this celebratory season. Available now, these limited-edition cans are a must-have for anyone looking to add a unique and artistic touch to their Lunar New Year celebrations.
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