Asos customers receive threatening notification in apparent cyber attack

TechnologyDigital
6 Oct 2026 • 6:01 PM MYT
The Independent
The Independent

The world’s most free-thinking newspaper

Asos customers receive threatening notification in apparent cyber attack

  • Online retailer Asos appears to have suffered a cyber attack after app users were sent a threatening push notification on Tuesday morning.
  • The message claimed attackers had fully compromised the company's Snowflake data platform and threatened to leak information unless Asos contacted them via Telegram.
  • The notification was addressed directly to the firm's Data Protection Officer and IT department.
  • It is unclear how many of Asos’s 17 million annual global customers were affected, though a large number of app users reported receiving the alert.
  • Asos has not yet issued an official response or commented publicly on the alleged breach.

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