Aston Villa boss Unai Emery has revealed a one-on-one meeting with Ollie Watkins has sparked the goalscorer's form.
After scoring in victory at Leicester, the 27-year-old has 10 goals in 17 games since Emery's appointment.
"I like to take challenges, always, with my striker, with my coaching. Because I like to be offensive and to be a winner," Emery said.
"The striker is very important to me. I spoke with [Watkins] at the beginning about the relationship here. I told him that I want the best of you and the way he is doing; practising, being humble to improve. This is the way.
"Then, he has a big career to do in his future. It's very important as well to try and speak about other players because he is not going to score if his team-mates aren't helping him to do it.
"For us, Ollie Watkins is very important. He's not only scoring but his commitment every day, trying to add more work, watching his clips.
"He's the first defence in our idea, trying to be consistent. He's working very well with the high pressing. He's trying to fight with the defenders. He's scoring and he's adding the best quality as a striker - the goal."