Bad Bunny’s acclaimed Super Bowl halftime show has set a new record for the event

EntertainmentMusic
4 Mar 2026 • 8:30 PM MYT
The Independent
The Independent

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  • Bad Bunny's Super Bowl halftime show has been declared the most-watched in the event's history by producer Roc Nation, amassing over 4.1 billion views worldwide within its first 24 hours.
  • Roc Nation stated these figures accounted for global and US broadcasts, YouTube, and other digital platforms, though US-only viewership reported by Nielsen was slightly lower than a previous record.
  • The Puerto Rican artist made history by performing the first Super Bowl show predominantly in Spanish, using the platform to celebrate Puerto Rican and wider Latin culture.
  • The performance drew criticism from the American right, including Donald Trump, who labelled it "terrible" and claimed the artist "sows hatred".
  • Despite calls from MAGA supporters to watch a rival "All-American" show, Bad Bunny's performance still reportedly played at a watch party hosted by Donald Trump.

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