When the world’s most-streamed artist Bad Bunny takes the stage at the Super Bowl, the expectations for high-fashion “couture” are usually through the roof. Yet, for Super Bowl LX in February 2026, Bad Bunny completely subverted those expectations by choosing Zara, a Spanish fast-fashion brand, for his headlining performance. This wasn’t a choice made out of necessity, but rather a calculated statement of accessibility and community on the world’s largest stage.
Styled by his longtime collaborators Storm Pablo and Marvin Douglas Linares, the Puerto Rican superstar donned two custom all-white looks created entirely by Zara. Bad Bunny began the high-energy set in a monochromatic ensemble consisting of a cropped button-down shirt and wide-leg trousers. Layered over this was a custom football jersey featuring the name “OCASIO” and the number 64 on the back, a deeply personal tribute to his mother’s maiden name and her birth year.
The aesthetic was not merely about sport; it was a nod to his roots. His trousers were tied with a rope in a “jíbaro-style” fashion, referencing traditional Puerto Rican peasant dress. For the second half of the performance, Bad Bunny transitioned into a more formal look to dance alongside surprise guest Lady Gaga, swapping the jersey for a double-breasted white suit jacket and tie, also designed by the Spanish retailer Zara.
Complementing the all-white attire was the debut of a brand-new colourway of the artist’s first signature sneaker, the adidas BadBo 1.0. While a “brown-and-cream” version of the silhouette had officially launched and sold out instantly during the first week of February, the halftime show served as the global stage for the pristine all-white iteration. This footwear choice bridged the gap between his massive corporate partnership with adidas and the accessible street style represented by his clothing.
The decision to wear a budget-friendly brand like Zara was highly intentional. Just a week prior, Bad Bunny had appeared at the Grammys in Schiaparelli Haute Couture, proving his status in the world of high fashion. By pivoting to Zara for the Super Bowl, he made his “Super Bowl look” something that millions of fans could realistically emulate and afford. Beyond accessibility, the choice of a Spanish brand may also serve as a subtle nod to his upcoming 2026 tour in Spain, scheduled for later this year.
The wardrobe was a backdrop to a historic 13-minute performance that turned the stadium into a massive celebration of Latino culture. With a stage modelled after traditional San Juan fortresses and guest appearances from Ricky Martin, Lady Gaga, and Cardi B, the show was a testament to Puerto Rican resilience and heritage. Importantly, Bad Bunny also made history by performing almost his entire set in Spanish, a first for a Super Bowl halftime show headliner. By doing so, he honoured his roots and connected deeply with Spanish-speaking audiences around the world, tying together his music, identity, and fashion choices into a single, powerful cultural statement. Bad Bunny ensured that Super Bowl LX was remembered as a moment of unity that transcended borders
This story first appeared here.
Note : The information in this article is accurate as of the date of publication.
