Amazon’s October Prime Day sale might now be into its final stretch, but there are still some plenty of Apple deals hanging around before Prime Big Deal Days wraps up at 11.59pm tonight.
Apple has pushed up prices on some of its products this year, including MacBooks, iPads, iPhones and Apple Watches, so any 'good' discounts (more than a measly £10) are worth a closer look. As IndyBest’s tech editor, I’ve been covering Prime Day for a decade and testing Apple kit for years, which means I’m less interested in flashy percentage-off claims than whether a deal actually beats recent prices and rival retailers.
Right now, some of the more notable savings are on previous-generation Apple Watches, including the Series 11 and Ultra 3. Some offers are reserved for Prime members, while others are open to everyone, so it’s worth checking the terms before you buy.
Myself and the wider IndyBest team are also tracking savings on dehumidifiers, heated clothes airers, Kindles and more, but below you’ll find the best Prime Day Apple deals that are still worth adding to your basket before the sale ends tonight.
Read more: Best Amazon Prime Day deals, live
Apple Watch Series 11
If you’re hunting down a new smartwatch, then Amazon has slashed the price of last year’s Apple Watch Series 11 by a huge £60. Called the sleekest watch out of the bunch by tech critic David Phelan, it has the most versatile looks: equally suited to a workout at the gym and a dressy evening out. “It has almost all the features and capabilities of Ultra 3, lacking the useful action button and satellite connection but little else,” he said in his Apple Watch Series 11 review. “For me, this is the Goldilocks Apple Watch, and the Series 11 is easily the best iteration yet.”
Buy now £259, Amazon.co.uk
Apple iPhone 17 Pro Max, 256 GB
As is tradition with Apple when it launches its new iPhones, the predecessor drops in price. When tech critic David Phelan put the handset through its paces in his iPhone 17 review, he highlighted its "superfast performance" and impressive battery life. Today, the 256GB device is reduced by £100, which puts it at the same price as competitor retailers John Lewis, Very and Currys. However, Amazon is offering an additional £32.98 discount when you reach the checkout and this deal isn't exclusive to Prime customers, so everyone can take advantage.
Buy now £1099, Amazon.co.uk
Apple Macbook Pro M5, 16.2in
Released in the latter half of 2025, the Apple MacBook Pro M5 is the brand's most up-to-date model and, according to tech expert David Phelan in his MacBook Pro M5 review, "it can handle demanding tasks with no problem." Specifically, it's engineered to tackle an increasing demand for AI workloads, thanks to Apple's fastest CPU core. The laptop is reduced by 10 per cent at Amazon right now, but it's price matched at the likes of John Lewis, AO and more – so it might be worth checking for the best warranty deal across the board.
Buy now £2699.97, Amazon.co.uk
Apple Watch Ultra 3
For those who want a rugged smartwatch, perfect for hikes, extreme sports and diving, then Amazon’s slashed the price of the Apple Watch Ultra 3 with both GPS and cellular connectivity by £80. “If you want the biggest display, longest battery life and a convenient extra button, it’s worth spending the extra money on the Apple Watch Ultra 3,” said David Phelan in his Apple Watch Ultra 3 review. “It’s the most powerful and effective Watch, not least thanks to its new display tech and important extras like satellite connectivity.”
Buy now £569, Amazon.co.uk
Apple AirPods pro 3
While it’s not an official Amazon Prime Day deal, there’s a 16 per cent discount on the Apple AirPods pro 3 that’s worth checking out. While it's not the lowest price they've ever dropped to at Amazon, it's about the cheapest you'll find them for compared to other retailers.
When tech critic David Phelan tested the Apple AirPods pro 3 he said they are “very hard to beat”.
“Audio remains the biggest reason to buy the AirPods Pro 3,” David explained. “Apple had already installed excellent noise cancellation on AirPods Pro and AirPods Max, but nearly a year later, the AirPods Pro 3 still offer some of the best ANC I've used on a pair of wireless earbuds.”
Buy now £183.32, Amazon.co.uk
Apple watch SE 3
Among the deals, there’s a modest saving on the Apple watch SE 3 bringing it down to £199. We’ve seen it at a lower price before but only by a couple of quid so it’s not a bad offer.
Tech critic David Phelan said in his review of the Apple watch SE 3 that “it’s a good choice if you want the most affordable Watch or the smallest (the case sizes are 2mm smaller than the Series 11).”
“The always-on display, which has never been on an SE Watch before, is a game-changer. Instead of a black void on the screen when your wrist is down, the display shows the time or the latest notification, so you can sneak a glance at your wrist to see the time in a dull meeting, for instance.”
Buy now £199, Amazon.co.uk
For more, we’ve found the best Kindle Prime Day deals
