Watch how BMW Motorrad Malaysia put the fun back in riding
In August BMW Motorrad Malaysia launched the inaugural BMW CE 02 Fun Challenge, offering motorcycle enthusiasts an exhilarating chance to dive into the world of electric mobility. This groundbreaking event spotlighted BMW’s innovative electric motorcycles, the BMW CE 02 and BMW CE 04, showcasing their advanced technology and performance.
Fun Expressed
Benjamin Nagel, Managing Director of BMW Group Malaysia, emphasised the company’s dedication to redefining the riding experience, saying, “Our ‘Make Life A Ride’ philosophy extends beyond premium motorcycles to encompass cutting-edge innovation and electric integration. Hosting the first BMW CE 02 Fun Challenge has been an honour.”
Elaborating further, Nagel commented that the event allowed the brand to celebrate its passionate rider community and demonstrate BMW Motorrad Malaysia’s innovative spirit. “The BMW CE 02 embodies the future of urban mobility with its fun, versatile, and sustainable design. Meanwhile, the BMW CE 04 combines striking aesthetics with smart connectivity, underscoring our leadership in electric mobility.”
Fun Experienced
The event that took place from 9 AM to 10 PM, was packed with dynamic activities and hands-on experiences. The morning kicked off with a special electric vehicle (EV) Knowledge session for BMW Motorrad dealers, enhancing their understanding of EVs. Dealers then had their turn on the BMW CE 02, navigating a dedicated circuit in the BMW CE 02 Fun Challenge.
Fun Redefined
The BMW CE 02 Fun Challenge not only highlighted the engaging and versatile nature of BMW’s eParkourer but also reaffirmed BMW Group Malaysia’s commitment to sustainable mobility, redefining the urban riding experience.
The post BMW Motorrad Malaysia Hosts Inaugural CE 02 Fun Challenge And CE 04 Test Ride appeared first on JetSet.
