South Korean skincare brand ClearDea held its first Philippine pop-up event during the “LaBoracay 2026” festivities on May 1 and 2, bringing together actress Elisse Joson, content creators and beauty advocates in Boracay.
Launched locally by distributors Patti and Calvin Or, the brand introduced its Oil-Free Routine and highlighted its Pure Fit Tinted Sun Lotion, a sunscreen product designed for humid and tropical climates.
The public pop-up featured product demonstrations and interactive activities, including the Shower Head Assembly Challenge, where participants used the brand’s shower heads with filter cartridges infused with ingredients such as PDRN and Vitamin B12, Cica and Minari, and Mucin and Collagen. Participants also received travel-sized skincare products.
Prior to the public opening, invited guests joined a yacht event where the skincare range was presented and discussed by the local distribution team.
Among the products showcased were the Minari Pore Ampoule Cleanser, Green Tangerine Mild Dual Peeling Pad, Minari Calming Gel Serum, Minari Deep Cool Soothing Cream and Mucin Collagen Voluming Cream Ampoule.
The brand’s Minari line uses water parsley sourced from family farmers in South Korea and is formulated for cooling hydration, oil control and soothing effects suited for humid weather conditions.
The company also presented its CLD Mucin Acty-3 complex, which combines snail mucin and collagen ingredients intended to support hydration and skin elasticity.
Joson and beauty advocates including Andrei King, Dr. Coreen Capuyoc, Kara Gozali, Mitch Briones, Kyla Javier and Emilienne Vigier attended the event and shared their experiences with the products onsite and online.
Lifestyle brands Lugano Philippines and Kim’s Diary also participated in the event through product demonstrations and installations.
