Bulgaria, one of the world's leading exporters of rose oil, is facing a challenging season as a late cold snap follows last year’s early harvest, damaging delicate Damascena rose buds.
Producers like Veselina Ralcheva in Panagyurishte, who specialise in organic oil, report falling yields and worry that potential US tariffs could disrupt exports to key markets.
With competition from Central Asia increasing and global economic uncertainty dampening demand for luxury goods, Bulgaria’s “liquid gold” may face a tough year ahead despite its reputation for unmatched quality.
