Carhartt WIP has just released its visuals for its Fall 2025 collection and campaign.
Shot by Daniel Derro Regan, with art direction from Ben Dorado, in the city of Atlanta, this new campaign focuses on a series of vignettes of daily life. Blending the label’s roots and heritage as functional workwear clothing, along with the sartorial details that the Work In Progress name has extended into, this collection is all about living life.
Clothing made to be worked and lived in throughout the years, this campaign, as Carhartt WIP puts it, reflects “ideas around labor and living, situated in a city that has become an epicenter of cultural production and influence over the past decade. Through documentary-style photography, the images seek beauty in everyday reality, while offering a visual ode to a city that has made its presence undeniable.”
Highlighting the common thread that is found around the globe, from Detroit, Berlin, Warsaw, Taipei… this is all about the moments in-between life – chatting with a friend, grabbing a coffee, walking home from school, staring out the window of a bus — the moments where nothing really happens but make up so much of our lives in the modern world.
The FW25 Carhartt WIP collection is now available in Hong Kong at all stockists, including i.t HK.
This story first appeared here.
Note : The information in this article is accurate as of the date of publication.