As online casinos throughout the UK continue to develop their overall product, a casino loyalty program has almost become a necessity in the battle to attract and retain customers.
A casino loyalty program is simply a system structured around giving casino players rewards for sustained use of a single casino site.
Every scheme works differently, but most use some sort of ‘play more to get more rewards’ structure.
Different casinos will operate different rewards schemes, but with so many types of program on offer, it can be difficult to decide which one is right for you.
With that in mind, we’ve produced a guide to help readers better understand casino loyalty programs, including details on different types of programs, key things to remember when assessing them and common mistakes to avoid when accessing them.
Best casino loyalty program
We’ve looked at several sites in order to determine our top three online casino with VIP loyalty program benefits.
We considered the top jackpot casinos, some of the best live dealer casinos and a range of welcome bonuses before narrowing it down to three brands.
Casino | Casino Loyalty Program | Best For |
|---|---|---|
PlayOJO | OJOplus: Cash rebate on every bet, whether they win or lose | Loyalty features, from beginners to high rollers |
Luna Casino | VIP Points: Play any of your favourite casino games at Luna Casino to earn VIP points | Jackpot slots (200+ progressive jackpots) |
Swift Casino | VIP Levels: Accumulate points with every stake. At the beginning of each month your points are evaluated and you're assigned a level. | Welcome bonuses, with multiple to choose from |
What is a casino loyalty program?
A casino loyalty program is a reward system structured around giving casino players rewards for consistent use of an online casino app or website.
Rewards come in a number of different ways. They could be as a result of a certain number of wagers made per week or month, or a certain number of visits to a site, making a required number of deposits or wagering a certain amount per week.
For example, Grosvenor Casino runs a ‘Top of the Slots’ promo, in which users can stake £10 daily on selected slots in order to earn five free spins, while BetMGM operates a free-to-play daily prize wheel, with users getting a free spin every day that they log in.
Types of casino loyalty program
There are a few main types of casino loyalty program available to players in the UK. The following are all commonly used schemes:
Cashback bonuses: These casino bonuses will return a certain amount of cash back to players depending on how much they have wagered over a specific period of time, for example ‘10% of total losses over a week’.
Free spins: Casinos can offer free spins to users based on how often then play certain games or how much they wager over time.
VIP Perks: Some loyalty schemes will give players perks based on their ‘status’ within the program. Perks could include enhanced customer support, rewards and giveaways and even real-life experiences.
Prizes & giveaways: In a similar vein to VIP perks, some new casinos will offer prizes and giveaways as part of their loyalty schemes, as well as games that offer similar types of prizes.
Key points to know
Below, we’ve broken down a few key factors that players should consider when evaluating or signing up for a casino with VIP loyalty program benefits:
Licensing requirements
All trustworthy UK casinos will be licensed and regulated by the UK Gambling Commission. This ensures that customers and their data are kept safe and secure, meaning you can join a loyalty scheme knowing your details are safe. Readers can check a licence number on the UKGC website.
10x wagering cap
All bonuses at UKGC-licensed casinos will be subject to a 10x wagering requirement cap, as per UKGC rules established in early 2026. Remember to keep in this in mind before joining a casino if you want to sign up for a loyalty program. Many casinos have no wagering terms on their sign up offers.
Bonus types and prizes
The best casino loyalty program options will provide different rewards and prizes, so be sure to check whether rewards offer value and suit your type of casino play, whether you’re into slots or online blackjack. Good programs will offer a range of rewards for different types of players, as well as personalised bonuses and few restrictive wagering requirements, which can help with your casino bankroll management.
Responsible gambling
Whether it’s an independent casino or part of a wider franchise, every licensed gambling site in the UK must offer the full suite of safer gambling tools – including self-assessment calculators, deposit limits, loss limits, max-bet limits, reality checks and time-outs – all of which help players to manage their spending when using a casino loyalty program.
GamStop
In addition to the usual safer gambling tools, sites and apps that are licensed by the UKGC must also be signed up to GamStop, which is an initiative that allows users to exclude themselves from gambling sites across the entirety of the UK.
Common mistakes
One of the main mistakes a user can make when accessing a casino loyalty program is to overspend.
While these programs offer rewards for using the site or staking a certain amount during a specified period, players need to make sure that they are not spending more than they usually would in order to access rewards.
Another notable mistake that players could make is spending their money for what is a fairly average reward.
For example, in the Grosvenor scheme mentioned above, making users spend £10 per day just to unlock five free spins for online slots works out at pretty poor value.
Finally, some users will make the more simple mistake of not reading or understanding the terms of a program properly. Make sure you read all the T&Cs before opting in and wagering on a loyalty scheme.
Summary
Put simply, a casino loyalty program is a scheme offered by casinos online that gives players rewards based on how often they play, log in or stake on certain casino games or tables.
Common types of loyalty scheme include cashback bonuses, VIP perks for online roulette, rewards and giveaways and free spins.
The question of the best casino loyalty program for you very much depends on the type of casino player you are, with some players valuing free spins or cashback over potential giveaways.
Don’t forget to read the full details as well as T&Cs before signing up for a casino and its loyalty scheme.
As always, remember to gamble responsibly, and make sure to never overspend in order to access a casino loyalty program.
Responsible Gambling
Gambling in the UK only available to people aged 18+ based in the country.
When using any gambling site, it is vital that you remember to gamble responsibly, and play within your limits.
Always remember that gambling is a form of entertainment, not a way to make money.
It helps to set a budget from the moment you start playing and stick to it. Never bet more than the qualifying stake just to claim a bonus, and never wager more than you can afford.
If you need to, you can incorporate the use of responsible gambling tools into your play.
Those offered by our recommended loyalty casinos include self-assessment calculators, deposit limits, loss limits, max-bet limits, reality checks and time-outs.
In addition, GamStop allows users to exclude themselves from gambling sites, and all UKGC-licensed casinos offer this option.
Should you wish to seek help for gambling-related issues, there are several charities and healthcare providers who offer support and information, including:
- GamCare - National Helpline number: 0808 8020 133
- NHS Help
- GambleAware
- Gamblers Anonymous
Casino loyalty program – FAQs
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