CENTURY Properties Group Inc. (CPGI) is expanding its affordable housing business in the Calabarzon region with two new residential developments in Laguna and Batangas with a combined estimated sales value of P6.35 billion.
In a statement on Wednesday, the property developer said its first-home brand PHirst had secured licenses to sell for PHirst Sights Calauan West in Calauan, Laguna, and PHirst Sights Batangas in Lipa City.
The two projects will add 3,265 house-and-lot units to the company’s portfolio in the region, which has become a major industrial and manufacturing hub.
PHirst Sights Calauan West will cover 6 hectares in Barangay Masit and comprise 682 homes, with an estimated total sales value of P981.1 million.
The development is located about 30 to 40 minutes from manufacturing facilities in Calamba, including Carmelray Industrial Parks I and II, Calamba Premiere International Park and Light Industry & Science Park II.
Meanwhile, PHirst Sights Batangas will span 30 hectares across Barangay Tangob, Padre Garcia and San Francisco in Lipa City, offering 2,583 homes with an estimated combined sales value of P5.37 billion.
The project is approximately 30 to 45 minutes from Light Industry & Science Park III and First Philippine Industrial Park in Sto. Tomas.
The latest launches follow PHirst Sights Tayabas in Quezon, which was introduced earlier this year, bringing the brand’s new residential developments in Calabarzon to three in 2026.
CPGI President and CEO Marco Antonio said the company aimed to bring housing closer to workers in the region’s industrial centers.
“We are opening our doors to the Laguna and Batangas workforce who want to own a home closer to their jobs,” he said.
“Having three communities in one region lets us serve them better and build more efficiently. That is how we intend to grow the horizontal business.” Calabarzon — comprising Cavite, Laguna, Batangas, Rizal and Quezon provinces — is the country’s only region whose economy is primarily industrial, according to the company.
The region’s economy grew 5.6 percent in 2024 to P3.27 trillion, accounting for 14.7 percent of national output, based on Philippine Statistics Authority data cited by CPGI.
The company said Laguna, Cavite and Batangas also accounted for the country’s three largest provincial shares of industrial output.
The launches are PHirst’s first since the Securities and Exchange Commission approved its merger with CPGI in September, placing the first-home business directly under the listed parent company.
PHirst is planning two more project launches before the end of 2026, in Central Luzon and the Davao Region, subject to regulatory approvals.
On Wednesday, shares of Century Properties added P0.01, or 1.56 percent, to close at P0.65 each.