Chelsea are in advanced talks over a new kit sponsor.
Three's deal with Chelsea ends at the conclusion of the season and was worth 40m-a-year.
The Blues have been seeking a new sponsor and are now in talks with Allianz.
Sky Sports says there's a confidence the new deal will better Three's partnership.
German insurance company Allianz are title sponsors of Bayern Munich, Juventus and Minnesota United's respective stadiums.
