- Users of Mitchum deodorants have reported experiencing painful rashes and burns under their arms, with some sharing photos on social media platforms like TikTok.
- Mitchum has withdrawn affected batches of its 48-hour roll-on deodorants from sale across the UK, Ireland, and South Africa.
- The company apologised, attributing the issue to a change in the manufacturing process of a raw material, which altered how the product interacted with some consumers' skin, rather than a change in the formula itself.
- A pharmaceutical professor suggested that irritants such as acetyl cedrene and vanillin, often found in fragrances, could be responsible for the skin reactions.
- Mitchum has reverted to its original manufacturing process for the affected products and has published a list of the specific batch codes impacted.
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