- Parents are facing substantial financial pressure, with the average cost of school proms reaching £313 per child, according to a new survey.
- The expense is compounded by a growing trend for primary school proms, with nearly one in five children now attending such events.
- A significant gender disparity exists, as parents typically spend £392 on girls compared to £235 on boys.
- Social media is intensifying competitive spending, with over two-thirds of parents agreeing it increases pressure, and 40 per cent feeling judged if their child's outfit is not impressive.
- Despite the financial strain, many parents consider prom an important milestone, with 69 per cent believing it should be celebrated properly and 76 per cent feeling it is worth the cost.
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