Culture club

23 Jan 2026 • 12:01 AM MYT
The Manila Times
The Manila Times

One of the longest-running English broadsheets in the Philippines

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"The money was no longer enough to sustain the needs of the modern Ifugao, like sending children to school. So, we thought of activities that could provide income without requiring many changes — weaving, which is also part of our culture.”

KIANGAN, Ifugao — The push to preserve the world-renowned Ifugao rice terraces has also helped protect another important cultural treasure — the province’s centuries-old weaving tradition.

Marlon Martin, chief operating officer of the Save the Ifugao Terraces Movement (Sitmo), said weaving was introduced as an additional source of income for rice farmers, ensuring that they continue cultivating “tinawon,” an heirloom rice variety used in rituals and for brewing “bayah” (rice wine).

“The money was no longer enough to sustain the needs of the modern Ifugao, like sending children to school. So, we thought of activities that could provide income without requiring many changes — weaving, which is also part of our culture,” Martin explained during a Department of Tourism-Cordillera familiarization tour in Kiangan, Ifugao, on Wednesday.

The tinawon rice takes nearly 10 months to grow, producing a low economic yield since most of it is kept for household use or rice wine production.

To prevent farmers from abandoning their fields, Sitmo sought alternative livelihood options tied to cultural heritage.

Weaving as livelihood

“We thought of weaving because it is part of Ifugao culture and a source of income that doesn’t require waiting too long before they get paid,” Martin said.

At present, Sitmo has more than 60 weavers, with about 45 actively working at the Indigenous Peoples Education Center.

Initially, their products followed traditional designs, but as demand grew, weavers adapted styles demanded by clients while still respecting tradition.

“It was not just the weavers who had to convince themselves to evolve but including me so that we can provide what is needed, and at the same time, sustain the financial needs of the weavers while also achieving the goal of terrace conservation,” Martin said.

Aside from simple fabrics, weavers have also learned to produce apparel and other items.

To minimize fabric wastage, even small leftover pieces are turned into mixed designs or small craft items.

Sitmo ensures weavers are immediately paid for their work rather than waiting for items to be sold.

Their products are displayed at “Ifugao Nation,” a Kiangan store that also features hand-carved woodcrafts, blacksmith works and bamboo products made by farmer-artisans.

Passing on a tradition

For weaver Divine Balangtao Calingayan, 37, weaving has been part of life since childhood.

“I started weaving when I was small, watching my mother,” she said.

“In high school, I made small pieces, but I stopped when I went to college, got married, and raised my children,” she shared.

Now, she encourages her 17- and 18-year-old daughters to weave in their spare time, helping them earn extra and save for their future.

“They don’t yet fully grasp cultural preservation, but at least they are starting to see weaving’s relevance in their lives,” she said.

Sustaining culture, lives

For Sitmo, the advocacy has a long way to go, stressing the need for national government support.

“We hope that social pension and other aid also look at the welfare of the advocates for cultural preservation who also need to survive economically and send their children to school,” Martin said in a mix of Ilocano and Filipino.

He added that Sitmo values the hard work of its weavers who spend days completing several yards of fabric.

“We properly compute the effort so that we can estimate the price of an item. An apparel, for example, is the product of many skills and hearts — the weaver, the sewer, the embroiderer — all coming together before it reaches the final user,” Martin said. PNA

 

Spotlight: Save the IfugaoTerraces Movement

The Save the Ifugao Terraces Movement is the primary advocacy organization dedicated to preserving the iconic, millennia-old rice terraces in Ifugao province.

Founded to counter the abandonment and deterioration of the Unesco World Heritage site, Sitmo recognized that conservation could not rely solely on cultural mandate — it needed to be economically viable for the local farming community.

 

Mission and strategy

Sitmo’s core strategy is a model of sustainable cultural economics: linking traditional livelihoods, like weaving, directly to the practice of farming.

– Protecting heirloom rice: The movement’s main challenge is the “tinawon” rice — the unique, heirloom variety used in rituals. Because tinawon takes nearly 10 months to grow and yields little profit for modern family needs, farmers were increasingly tempted to leave their terraces or shift to more lucrative crops.

– Introducing livelihood alternatives: Sitmo successfully introduced the region’s traditional weaving craft as a supplementary, fast-paying income source. By providing this economic cushion, Sitmo gives farmers the financial stability they need to continue cultivating their ancestral fields.

– Direct weaver support: Sitmo ensures the viability of the program by immediately compensating its network of over 60 weavers for their finished work, eliminating the long wait time for items to be sold. Their products are then featured at the “Ifugao Nation” store in Kiangan.

Through this approach, Sitmo reinforces the idea that cultural heritage can be sustained not just through protection, but by creating systems where the living tradition is also a source of modern prosperity.

***KEY TAKEAWAYS

– Weaving as a conservation strategy: The preservation of the centuries-old Ifugao weaving tradition is being used as a practical tool to help conserve the rice terraces.

 

– Economic necessity: The ancestral, low-yield “tinawon” heirloom rice, which takes nearly 10 months to grow, no longer provides sufficient income to meet the modern financial needs of farmers (like sending children to school).

 

– Livelihood diversification: The Save the Ifugao Terraces Movement introduced weaving as a crucial alternative source of income that is rooted in cultural heritage and provides a faster payout, preventing farmers from abandoning their fields.

 

– Adaptation for sustainability: To sustain the livelihood program, weavers and Sitmo leadership have been willing to adapt traditional designs to meet client demand while still respecting cultural roots.

 

– Weaver support and efficiency: Sitmo ensures weavers are immediately paid for their work (not waiting for sales) and minimizes wastage by turning leftover fabric into mixed designs or small crafts.

 

– Cultural transmission: Weaving is successfully being passed down, with current weavers like Divine Balangtao Calingayan encouraging their children to participate, ensuring the tradition’s relevance in their lives and providing them with a way to earn and save.

 

– Call for government support: Sitmo emphasizes the need for the national government to extend social aid and financial welfare to cultural preservation advocates who are also struggling economically.