Dems release cost of Noem’s hair and makeup for ad that led to her firing

PoliticsBusiness & Finance
24 Mar 2026 • 10:54 PM MYT
The Independent
The Independent

The world’s most free-thinking newspaper

image is not available

  • Financial disclosures reveal taxpayers funded nearly $4,000 for hair and makeup services for Kristi Noem, along with over $40,000 in other vendor costs, for an anti-immigration ad filmed in South Dakota.
  • The ad, part of a larger campaign costing over $200 million, featured Noem on horseback in front of Mount Rushmore, warning illegal migrants to stay away.
  • The Strategy Group Company, subcontracted by Safe America Media, produced the ad, also accruing $100,000 in labor costs and a $60,000 signing bonus.
  • Democratic Senators Peter Welch and Richard Blumenthal criticized the spending as "waste, fraud, and abuse," leading to a congressional grilling of Noem.
  • Noem is set to step down from her Homeland Security Secretary post, with Donald Trump denying approval of the campaign, and has been referred to the Department of Justice for a perjury investigation.

IN FULL

Newswav Malaysia Best News App

Newswav is an online content aggregator and obtains its content from different online sources. The content in the app do not belong to Newswav nor do they reflect the opinions of Newswav and its staff. Your use of this app indicates your understanding and acceptance of this information.

Newswav Sdn. Bhd. (201701008480 (1222645-M)) 2026 All Rights Reserved