Celebrity business ventures have moved well beyond fashion labels and cosmetics lines. Now, food and beverage brands have become one of the most popular ways for Thai stars to build a business empire. What’s notable is that these brands don’t coast on their founders’ fame alone; many have carved out a genuine identity through signature recipes, thoughtful store design, quality ingredients, and distinctive customer experiences, allowing them to grow a following well beyond each star’s fanbase. Here are the celebrity-owned dessert and beverage brands you should know.
[Hero image credit: SOURI]
Dessert brands you didn’t know were owned by Thai celebrities
SOURI by Win Metawin
One of the most successful celebrity dessert brands of recent years, SOURI was founded by Win Metawin. This premium macaron label is known for its “Fatcaron” — thickly-filled macarons — paired with colourful, instantly recognisable packaging. SOURI also regularly rolls out seasonal collections and limited-edition items.
Yolé Thailand by Billkin
Another brand generating buzz is Yolé Thailand, a soft-serve frozen yoghurt concept originally from Spain, with Billkin (Putthipong) as one of its investors and driving forces in Thailand. Yolé’s appeal lies in its 0% added sugar soft-serve and ice cream, offered alongside a wide range of customisable toppings.
NAVORI by Dunk Natachai
Dunk (Natachai) channels his love of baking into NAVORI, a homemade dessert brand that started with traditional Chinese pastries before expanding into a broader range of sweet treats.
LOVE U SO MATCHA by Mew Suppasit and Tul Pakorn
For matcha lovers, LOVE U SO MATCHA needs no introduction. Founded by Mew (Suppasit) and Tul (Pakorn), the shop serves matcha drinks and green tea-based menu items made with ingredients sourced from Japan. The brand has continued to expand through merchandise and fan events.
Chagô by Orm Kornnaphat
Outside her acting career, Orm (Kornnaphat) is also an investor in Chagô, a fruit tea and beverage brand that has become especially popular among younger consumers. With an extensive menu of fruit teas, milk teas, and other flavoured drinks, Chagô now operates across several key locations in Bangkok.
YoPPa Yogurt by Yada Narilya
Wanting to make eating yoghurt more fun, Yada (Narilya) launched YoPPa Yogurt, a Korean-style yoghurt brand focused on affordable, health-forward menu options. These include fruit yoghurt bowls, grain-based dishes, and health drinks. Yada has previously shared that this was her first business venture, one she funded and built herself.
WITH U GURT by Pond Naravit
Also worth watching is WITH U GURT, a yoghurt brand from Pond (Naravit) that launched in 2025. The shop offers Greek yoghurt, slushy-style yoghurt drinks, and a variety of fruit-based menu items, with a bright, youthful brand image and a steady stream of seasonal and occasion-based specials.
Holiday Pastry by Inn Sarin
Inn (Sarin)’s passion for baking led to the creation of Holiday Pastry, a cafe and restaurant that has become a favourite spot for brunch lovers and dessert fans alike. The concept stands out with its bakery items, cakes, and all-day dining menu inspired by the founder’s travels, set within a space designed as a creative retreat.
Note : The information in this article is accurate as of the date of publication.
