- ITV pundit Emma Hayes, manager of the US women’s team, received an upgraded set for her tactical analysis during World Cup 2026 after her initial “kitchen-esque” setup sparked a sexism row.
- During England’s opening 4-2 win against Croatia, viewers were distracted by ITV’s decision to place Hayes in a part of the set resembling a show kitchen, complete with a chalkboard on a brick column surrounded by cupboards.
- The Independent criticised the initial setup as a “sexist World Cup gimmick,” arguing that Hayes, a highly respected tactician, deserved a better platform for her insights.
- ITV appeared to respond to complaints by upgrading Hayes's “tactics corner” for Brazil’s victory over Haiti, providing movable magnets for her board and using a tight camera shot that focused solely on her and the board, avoiding the controversial background.
- Hayes herself subtly acknowledged the controversy with wry comments during her analysis segments, encouraging viewers to focus on the tactics despite the previous distractions.
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