- Uefa has committed to affordable ticket pricing for Euro 2028 in the UK and Ireland, with some tickets set to cost less than £30.
- As reported by The Times, the tournament organiser plans for 40 per cent of tickets to be in the most affordable categories, including 15 per cent priced at £30 or less and 25 per cent at £60 or less.
- This contrasts sharply with the upcoming World Cup in the USA, Canada, and Mexico, where parking alone can cost more than the cheapest Euro 2028 tickets.
- Fifa has faced widespread criticism for its "exploitative" ticket prices for the World Cup, ranging from £106 for the cheapest group games to £6,564 for the final, and its use of dynamic pricing.
- Despite a minor concession by Fifa to offer 10 per cent of tickets at $60 for qualified nations, fan groups have lodged a formal complaint with the European Commission over the World Cup's ticketing policy.
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