
It’s time for another edition of Fashion Obsessions! Come with us as we look at new stores, fresh releases and more.
Kim Soohyun is Prada’s new Brand Ambassador

He’s one of South Korea’s most celebrated actors — starring in popular shows such as ‘Queen Of Tears’, ‘My Love From The Star’, ‘Moon Embracing The Sun’, ‘Dream High’ and ‘It’s Okay To Not Be Okay’. Now, the actor adds Brand Ambassador of Prada to his long list of accomplishments. We can’t wait to see what Kim Soohyun and Prada will get up to together in the future.
Learn more HERE.
This is the Louis Vuitton Men’s Pre-Fall 2025 campaign
Models Hedi Ben Tekaya, Mahamadou Diaoune and Su Hang star in Louis Vuitton’s Men’s Pre-Fall 2025 campaign. Photographed by Arnaud Lajeunie, the Pharell Williams-designed collection is slated to hit the stores from 24 April 2025. The Men’s Pre-Fall 2025 ensemble looks at a cross-continental adventure; reflecting the LVERS philosophy wherever the destination may be. The transit wardrobe is the focus of the first drop resulting in elegant loungewear and sporty tailoring. Naval-inspired off-white canvas bags adorn the Monogram Heritage motif while bags like the Cargo Keepall and Montsouris Cargo Backpack are infused with the Damier Denim 3D pattern in sun-bleached indigo.
The Louis Vuitton Men’s Pre-Fall 2025 collection also introduces all-new accessories, ranging from sunglasses to footwear. For example, there’s the nautical-inspired oval silhouette on the LV Pure Low sunglasses, the hotel-inspired LV Traveller Slipper with suede and embossed Monogram, as well as pin stripes and rope trims on a sailor beret. The second drop is scheduled to be released worldwide on 22 May 2025.
Learn more HERE.
Get to know SANDRO’S Lunar New Year 2025 collection
Inspired by the Year of the Snake, SANDRO has introduced its Lunar New Year 2025 capsule collection — fusing Parisian elegance with Oriental tradition. Timeless styles are given the preppy treatment alongside the use of denim, tweed and pearl embellishments. Featuring designs for both men and women, the capsule collection is ideal for the Lunar New Year season as you reunite with loved ones and celebrate the festivities. What to look out for? This time, SANDRO’s ensemble includes the bright red Home Snake Hoodie, a Knit Pearl Dress, a navy Button Snake Cardigan, Tweed Trousers and more.
Learn more HERE.
Pond, Phuwin, Gemini and Fourth join the Tommy Hilfiger family

Four T-Wave stars have officially joined the Tommy Hilfiger family! Thai actors Pond, Phuwin, Gemini and Fourth are now Brand Ambassadors for Tommy Hilfiger — chosen for their energy, charisma and optimism. The stars are currently among the most popular names around in pop culture; making the perfect personalities to take up the new role. In the announcement photo, all four actors can be seen wearing the brand’s Pre-Spring 2025 collection.
On the appointment, Tommy Hilfiger said: “I’m thrilled to welcome Pond, Phuwin, Gemini and Fourth to our family. Each year, new cultural movements rise up to leave their mark on pop culture–and now is the time of the T-Wave. I’m so excited to welcome them into our community of artists and innovators whose connection to the brand turns moments into movements.”
Learn more HERE.
Meet the second Tod’s for Automobili Lamborghini collection
Two iconic Italian houses have come together once again to unveil the Tod’s for Automobili Lamborghini collection. Loafers. available in dark green and navy blue, feature the Tod’s Gommino iconic pebble sole and the Y-shaped motif that can be spotted on the Lamborghini Revuelto’s daytime lights. Excellence truly takes centre stage with the limited edition collection — combining the elements of both beloved entities.
Learn more HERE.
Check out the UNIQLO and JW ANDERSON 2025 Spring Summer collection
Launching on 3 January 2024, the all-new UNIQLO and JW ANDERSON collection comprises 20 different designs — available online and at at selected stores throughout Malaysia. For the collection, classic items are reinterpreted for the zeitgeist; giving the preppy style a more contemporary appearance. For example, striking pink and yellow hues are fitted on rugby polo shirts and striped women’s Oxford shirts. Prices range from RM14.90 to RM249.90, with options such as the Sweat Full Zip Hoodie, socks and Wide Jeans.
Learn more HERE.
Jeff Satur is Thailand’s first Valentino Brand Ambassador
Yes, you read that right! The one and only Jeff Satur is now a Brand Ambassador for Valentino. From his starring roles in ‘KinnPorsche’ and ‘The Paradise of Thorns 2024’ to his beloved tracks such as ‘Fade’ and ‘Why Don’t You Stay’, Jeff Satur is among the biggest stars at the moment. Last year, he was spotted at Alessandro Michele’s first show for the House, the Valentino Pavillon des Folies Spring Summer 2025 fashion show.
On this appointment, Jeff Satur said: “Fashion, for me, is about having fun and embracing the idea that beauty holds a deeper and more diverse meaning. Being part of Maison Valentino and Alessandro Michele’s creations allow me to witness how such beauty is captured in every detail. I am truly honored to be part of this family and to embark on this journey as a Brand Ambassador for Maison Valentino.”
Learn more HERE.

