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Beauty, fashion and lifestyle products linked to favourite stars are becoming part of everyday routines
It often starts innocently enough.
One episode of a C-drama turns into a weekend binge. Before long, viewers are searching for interviews, following actors on social media and paying closer attention to the products they use or endorse.
For many Malaysians, particularly among Malay and Chinese audiences, C-dramas have evolved beyond entertainment. They have become a source of inspiration for beauty routines, fashion choices and lifestyle habits.
Increasingly, that influence is extending beyond the screen and into online shopping carts.
Whether it is a lipstick, skincare product, pair of glasses or home gadget, fans are looking for ways to bring a small part of their favourite stars’ world into their own daily lives.
When fandom influences purchasing decisions
Not everyone can attend a fan meeting or travel overseas to visit filming locations. Trying a product associated with a favourite celebrity, however, is far more accessible.
For some fans, the journey begins with beauty products. Brands such as Carslan have gained attention for its makeup offerings, including base products, lip colours and eyeshadow palettes. The appeal lies in recreating the polished and effortless beauty looks often seen on screen.
Skincare products are also finding a place in fans’ routines. Rellet’s facial mists and hydration-focused products align with growing interest in maintaining healthy-looking skin, particularly in Malaysia’s hot and humid climate.
Fashion-inspired purchases are equally popular. Eyewear brand Molsion offers frames and sunglasses that allow fans to subtly refresh their style while drawing inspiration from celebrity ambassadors.
Lifestyle products have also entered the conversation. Dreame’s range of hair tools, vacuum cleaners and smart home devices reflects a growing interest in creating more efficient and organised daily routines, mirroring the aspirational lifestyles often associated with public figures.
Why authenticity matters
While celebrity endorsements may spark interest, shoppers should still prioritise authenticity and reliability when making a purchase.
As products gain popularity online, multiple listings can appear across different platforms. Some may come directly from official stores, while others may offer limited information about authenticity, warranties or after-sales support.
This becomes particularly important for categories such as skincare, cosmetics, eyewear and electronic devices.
Beauty and skincare products are applied directly to the skin, making authenticity a key consideration. For eyewear, quality and durability are important in everyday use. Electronics and lifestyle gadgets, meanwhile, often require warranty protection and reliable customer support.
Before making a purchase, consumers should consider several factors, including whether the seller is an official brand store or authorised retailer, the availability of authenticity guarantees, verified seller badges, customer reviews, return policies and warranty coverage.
Shopping smarter as fandom evolves
Celebrity influence has long played a role in consumer behaviour but the rise of C-drama culture has created new pathways between entertainment and shopping.
For many Malaysian viewers, fandom no longer ends when the credits roll. It continues through beauty routines, style choices and lifestyle purchases that help them feel more connected to the stars they admire.
As interest in celebrity-inspired products continues to grow, consumers can enjoy the experience while making informed decisions by purchasing through trusted channels that prioritise authenticity and customer protection.
The brands featured in this article, including Molsion, Carslan, Dreame and Rellet, are available through their respective official stores on LazMall.
