INTERACTIVITY and the experiential are important to Millennial and Gen-Z customers who want to at least sample by sight, sound, or taste the product and service they are considering for purchase. Sometimes, even digital ads and dazzling videos are not enough. That is probably one reason why property developer Arthaland Corporation launched its immersive gallery featuring its property Liv, the residential property located on Katipunan Avenue, Loyola Heights, Quezon City, that is set for turnover in 2031.
The customers that the gallery and the property seek to draw in are the surrounding academic communities: students who would like to live near their schools; their parents who will pay for the living arrangements; and young professionals seeking more relaxing urbane settings.
“The Arthaland experience was designed to give visitors a feel for Liv even before it is completed,” Arthaland Marketing Strategy Division Manager Kiesha Silayan said during the media tour on Sept. 5. Located at the corner of Rajah Matanda Street and Katipunan Avenue, the gallery is about five to ten minutes from the project site.
Visitors will encounter a display area, a digital kiosk, a unit finishes area, a scale model of the development, and fully furnished studio and one-bedroom units.
The 25-sqm studio model unit is a showcase for creativity and adaptability. Unlike the conventional units usually found in the central business districts, Liv’s version places a studio area under the custom-bunk bed. Natural light and fresh air enter through large operable windows. The living area can be rearranged as the young learner’s tastes evolve. The toilet and shower areas are separated to allow the resident and presumably their classmates and friends to conduct two bathroom-related activities simultaneously.
The 40-sqm one-bedroom unit is more structured and yet comfortable, designed for individuals in their 20s to 30s who already know what they want out of life but are still exploring their options. The space is an intermix of leisure and work, with the separate toilet and shower accommodating the time-intensive needs of the resident and his colleagues. A private balcony opens up to give them more space to rest, chill, or enjoy me-time.
Dedicated bridgeway
The 46-story Liv North will be the first of the two towers in the development, offering 748 residential units. It also offers two-bedroom units, each with a maximum size of 78 square meters. The price of a studio unit starts at P8 million, the one-bedroom unit at P13 million, and the two-bedroom unit at P21 million.
The properties’ first and second stories will house retail shops, while cafes, restaurants, and co-working spaces will address the residents’ daily needs. Other amenities include a swimming pool, a gym, a function room, a multi-purpose court, landscaped parks, a Potager Garden, and collaborative spaces.
One feature that can make connectivity with the nearby academic spaces easier, while enhancing the peace of mind of parents and students alike, is Liv’s dedicated bridgeway connecting directly to Ateneo de Manila University’s Gate 1. Liv is a five-minute walk from LRT-2 Katipunan Station, Miriam College, the University of the Philippines, and other proximate commercial establishments and lifestyle destinations.
Arthaland Project Development Manager Joyce Bonagua said that this is “the right time to enter the market.” According to their research, the current offerings, mainly of condominium units, in the Katipunan area are all sold out, with no existing inventory for a growing market.
The Arthaland Gallery, which has a cafe run by Switch Coffee, can host open houses, intimate gatherings, and community events. According to Celeste Cariño, Arthaland associate vice president for business and project development, the gallery is intended to be a safe, leisurely space for parents and their children, who can interact with their peers as they discuss the property’s investment options.