As we lean into the promise of a new lunar calendar, Hennessy marks the arrival of the Year of the Horse with a collection that feels less like packaging and more like a cultural statement. The Maison’s Chinese New Year 2026 limited editions of Hennessy V.S.O.P, X.O and Paradis arrive dressed in a visual language that speaks to movement, vitality and renewal — qualities long associated with the horse as a symbol of energy and freedom. This comes along with the new ‘Raise for Luck!’ music video featuring the latest drops from the Chinese New Year collection.
The bottles are wrapped in a rich composition of flowing reds, deep mineral tones and metallic copper accents. At the centre of the design, a galloping horse appears sculptural and in motion, capturing both strength and elegance in a single gesture. The interplay between open space and layered form invites interpretation — a subtle nod to Eastern philosophies that place value on perspective, balance and the freedom to see meaning through one’s own lens. It is a thoughtful metaphor for cognac itself: shaped by time, patience and craft, yet experienced differently by each drinker.
Chinese New Year is a season defined by reunion dinners, open houses and the quiet poetry of gift-giving. Hennessy’s limited-edition bottles sit comfortably within this rhythm of celebration — meaningful enough to be presented as a gift, striking enough to be collected, and convivial enough to be shared at the table. The Maison’s long-standing relationship with Chinese culture, dating back to its first shipment to China in 1859, gives this annual release a sense of continuity. It is not novelty for novelty’s sake, but an evolving dialogue between heritage and contemporary expression.
Beyond the design, Hennessy is extending the festive spirit with a nationwide Chinese New Year Golden Giveaway, running from now until 31 March 2026.
Participation is easy; with every purchase of a Hennessy Chinese New Year Limited Edition bottle, consumers receive entries into the giveaway: one entry for a V.S.O.P limited edition and three entries for an X.O limited edition. Each bottle carries a sticker with a five-digit code. Simply scratch to reveal the code, scan the QR code on the label, and submit your entry online to receive an instant reward.
Instant prizes range from festive red packets and limited-edition miniatures to curated collectibles, with additional chances to enter weekly rewards and the grand draw. Participants are also invited to submit their Chinese New Year wishes on the campaign site, which automatically qualifies them for weekly prizes — including dining experiences, luxury leather goods, and coveted tech — as well as the grand draw. Fourteen winners will be selected weekly for the Weekly Rewards while for the Grand Draw, eight winners will each take home a 50g gold bar, a fitting emblem of prosperity to begin the year. Here’s a summary of what you might take home with you when you take part in the giveaway.
Weekly Rewards
Prizes include Hennessy X.O 70cl; dinner vouchers worth RM2,500, luxury leather goods from LVMH, iPhone 17 Pro and Touch ’n Go reload PIN worth RM300.
Grand Draw
Eight winners will each receive a 50g gold bar.
(All valid wish submissions will automatically qualify for the Grand Draw prize.)
Available across selected retailers nationwide, Hennessy’s Chinese New Year 2026 collection is a reminder that celebration, at its best, blends ritual with reinvention — and that the most enduring traditions are those that continue to move forward.
Discover more about the giveaway HERE.
Note : The information in this article is accurate as of the date of publication.
