MANILA, Philippines — Globe has continuously strengthened its position as a leading enabler of the Philippines’ digital economy, with its fiber subscribers growing by 43 percent or 2.1-million in 2025 from 1.7-million the previous year, its president and CEO Carl Cruz said on Sunday.
Building on the company’s sustained growth momentum in recent years, Globe has increased data habituation and improved data monetization, clear indicators that its priorities are translating into measurable results, said Cruz in a statement.
While fiber now accounts for 91 percent of total home broadband revenues, demonstrating strong consumer trust and adoption, Cruz said affordable solutions like GFiberPrepaid reached over 820,000 subscribers by year-end.
He cited Globe’s fiber which enables students to access online learning platforms, supports businesses with cloud and enterprise IT (information technology) systems, and connects remote workers across cities and regions. By expanding fiber networks, Globe ensures more Filipinos can participate fully in the digital economy, Cruz pointed out.
Citing execution and clarity which continue to anchor Globe’s transformation, Cruz said the company reinforced its commitment to consistent, reliable connectivity by simplifying its strategic priorities and aligning the organization around performance and accountability. Rather than competing aggressively on price, he said Globe differentiates on network quality and customer experience.
“Customers only notice the network when it fails. Our goal is to make customer experience reliable and seamless,” Cruz said.
He stressed that Globe’s enterprise solutions have also been gaining traction.
“Through Globe Business, companies adopt cloud platforms, AI (artificial intelligence) and automation tools, and cybersecurity measures to improve operations and customer engagement,” he explained.
Cruz said Application Programming Interface (API)-enabled network capabilities, including Number Verification APIs and the Bridge Alliance API Exchange, allow enterprises to innovate securely.
Meanwhile, he said corporate data revenues reached an all-time high of P20.7 billion in 2025 while overall service revenues hit a record P165.1 billion.
“Mobile remains strong, but the real runway is in fiber and enterprise,” Cruz stressed. “To lead in AI, digital services, and enterprise solutions, our fiber backbone must be strong,” he added.
Cruz said fiber sits at the heart of Globe’s strategy, supporting fiber-to-the-home expansion, enterprise connectivity, tower backhaul, and the surge in data traffic from streaming, cloud adoption, and AI applications. By sustaining mobile leadership while accelerating fiber and enterprise growth, Globe is creating a future-ready, multi-network ecosystem to power the next wave of digital transformation in the Philippines, he said.
