guardian Malaysia launches its Raya campaign encouraging families to prioritise wellness gifts that protect, nurture and strengthen loved ones.
THIS Hari Raya Aidilfitri, guardian Malaysia is encouraging Malaysians to rethink festive gifting by embracing a gesture that lasts beyond the celebrations — the gift of wellness.
While duit Raya and festive treats remain treasured traditions during the festive season, guardian is highlighting the importance of gifts that continue to nurture, protect and strengthen the wellbeing of loved ones even after the festivities conclude.
Redefining the Spirit of Giving
At the launch of guardian’s Raya campaign, “Seikhlas Pemberian, Seindah Lebaran,” Priscilla Wu, Managing Director for Malaysia and Brunei at guardian Health and Beauty, said the campaign reflects the deeper meaning of Hari Raya — sincerity, gratitude and love.
“This festive season, we are gently reframing the tradition of giving. Beyond duit Raya and festive dishes, we encourage Malaysians to give something that safeguards health and supports wellbeing – because the truest expression of love is ensuring our families remain protected and cared for.
“For over 58 years, guardian has stood beside Malaysians as a trusted wellness advisor. Every thoughtfully chosen health or beauty gift becomes more than a product – it becomes a blessing that endures beyond the festivities,” she said.
A Heartwarming Raya Story
The campaign’s message is conveyed through guardian’s Raya film titled “Seikhlas Pemberian, Seindah Lebaran.”
The film tells the story of Rina and her grandmother, illustrating how simple wellness gifts shared through the years quietly strengthen their bond while supporting their health. It ends with a heartfelt reminder that the most meaningful gifts during Hari Raya are good health, love and sincere prayers.
The film is currently available on YouTube and across guardian’s social media platforms.
Community Outreach During Ramadan
As part of the Ramadan spirit of compassion and generosity, guardian also hosted 80 girls from various homes during the campaign launch event held at the Orange Atrium of Sunway Pyramid.
The guardian Raya Atrium event, taking place from March 2 to 8, features promotional offers and experiential zones by various brands.
During the event, the girls participated in wellness sessions led by guardian pharmacists and brand partners, aimed at equipping them with practical knowledge on health and personal care.
They were also treated to a festive shopping experience at the Sunway Pyramid guardian store, where they selected health and beauty products with guidance from guardian team members and members of the media. The day concluded with a special buka puasa buffet.
Throughout Ramadan, guardian will continue its outreach and wellness initiatives across several communities, benefiting close to 2,000 individuals from various homes. The company has pledged more than RM55,000 to support these charitable efforts.
Festive Rewards for Members
To further enhance the festive season, members of the MYguardian Rewards can take part in the Gold Rewards Contest, which offers prizes worth more than RM80,000.
From February 25 to March 31, 2026, members who spend at least RM50 in a single receipt that includes participating brands will automatically stand a chance to win:
Grand prize: A 999 gold Necklace and Pendant Rama Rama set by Habib Jewels
Four second prizes: 999 gold Hand Bracelets by Habib Jewels
Weekly rewards: 200 winners each week will receive RM50 Habib Jewels vouchers, totalling 1,000 vouchers overall.
Celebrating Malaysian Creativity
Malaysian fashion brand Fiziwoo has once again partnered with guardian to create exclusive Raya packets as part of guardian’s #LoveForLocal initiative, which celebrates outstanding local brands.
The specially designed packets feature a contemporary batik motif inspired by Malaysian heritage. MYguardian Rewards members who spend RM68 and above will receive a Fiziwoo green packet pack that also includes a RM5 guardian voucher.
Supporting Wellness for All
To help families prepare for Hari Raya, guardian is offering discounts of up to 50% on more than 7,500 products across its stores nationwide and online, making it easier for Malaysians to prioritise health, beauty and everyday wellbeing while shopping for festive gifts.
“There is no greater gift than knowing the people we love are cared for and protected,” Priscilla added.
“This Raya, let us give something that strengthens them for the journey ahead – a gift of wellness that reflects love, sincerity and prayer.”